This week I was surfing the web looking at different types of offers and couldn’t help but think about all of the different approaches to getting prospects further along in the purchase decision funnel. This is one of the most important areas that we, as marketers, can focus on.
That’s the conclusion of a very long essay on startups by Paul Graham, and it’s an insightful quote. The reason you feel most comfortable with a job (unless, like me, you’re in the minority–a job would destroy my psyche) is that you’ve been brainwashed by many years of school, socialization and practice. I pick the word brainwashed carefully, because it’s more than training or acclimation.
Genius is the act of solving a problem in a way no one has solved it before.
Posted in Technology, USA, World on 26. Feb, 2010
Another big magazine is prepping a version for Apple’s iPad tablet — and this time, it’s iconic women’s title Glamour.
Editor’s Note: The MarketingExperiments community is an interactive group with a great deal of questions and answers between marketers and their peers as well as with the MarketingExperiments staff. Occasionally we publish these interactions on the blog when we think there is a particularly good question that our readers can benefit from… QUESTION: I recently watched The Five Best Ways to Optimise Email Response seminar by Dr Flint McGlaughlin.
As search engine marketers we are specialized, besides in SEM as such, in traffic building, writing effective text ads, conversion and even web analytics. Lately, I have been talking to several SEM companies and there is no denying: most of them a……
Compliance is simple to measure, simple to test for and simple to teach. Punish non-compliance, reward obedience and repeat
Statistics reveal that Android owners are predominantly male SlashGear (blog) Take a look at Android's marketing approach, which in short, has been tilted towards men. For those who've been living under a rock and haven't yet seen any … Why are So Many Android Owners Male?
Don’t miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. ..
Arianna Huffington: “Self expression is the new entertainment, We never used to question why people sit on the couch for seven hours a day watching bad TV. Nobody ever asked, ‘Why are they doing that for free?’ We need to celebrate [this desire to contribute for free] rather than question it.” Tim Cook at Apple: “This is the most focused company I know of, am aware of, or have any knowledge of… We say no to good ideas every day.” Cook then pointed out to analysts that every single product the company makes would fit on the single conference table in front of him.
