Survey: B2B businesses are beginning to embrace social media KoMarketing Associates The survey, conducted by White Horse, says that 86 percent of B2B firms are using social media for B2B online marketing . However, they still aren't engaging …
Posted in B2B, Marketing, Mobile, SEO, Social media, Social media marketing, Technology, Twitter, UK, USA, World on 24. May, 2010
It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event to establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. Mashable Media Summit June 8, 2010, New York, NY : Mashable is hosting its first annual Mashable Media Summit 2010 , which is focused on the impact of social media on the news industry, big brands and advertisers. It’ll be unlike any other conference you’ve attended. We’ve eliminated panels, packing the day full with exciting announcements, incredible presentations, powerful interviews and a great deal of surprises. Grab your conference pass now before the event is sold out! Upcoming Social Media Events May 24, 2010, London, UK : IMMERSION is the leading international Forum & Showcase, focused on the business of games and immersive & social media. Ground-breaking sessions, leading strategy, world-beating developers and commissioners, exclusive networking. Virtual goods, micro-transactions, iphone, funding .. just some of the topics. Speakers include: Playfish, Electronic Arts, Rivers Run Red, Square Enix, Bing, Sony, Facebook. Register with promo code MASH15 and save 15%! May 24-25, 2010, San Francisco, CA : The 2010 (fourth annual!) Ypulse Youth Marketing Mashup is a two-day conference where today’s top brand, corporate and social marketers, media professionals, educators and non-profit organizations gather to share best practices, research and the latest strategies on marketing to youth with technology. Don’t miss this year’s keynotes Neil Howe, who coined the phrase “The Millennial Generation,” and anthropologist/Intel Fellow Dr. Genevieve Bell! Register here and receive a 10% discount with the code: MASHABLE . May 24-26, 2010, Chicago, IL : If you want to learn how to create a Twitter account or Facebook Fan page, then School of WOM is not for you. This conference will equip you with the knowledge you need to ensure “no consumer gets left behind.” The curriculum will focus on the power of how great customer service leads to customer recommendations resulting in driving sales, building brands, fostering community, sparking conversations and influencing a company’s culture. School of WOM will ensure that your brand becomes talkable across all consumer touch points. Visit womma.org/schoolofwom and save $200 and receive the early bird rate by using the code: MashableRocks . May 24-26, 2010, Chicago, IL : Human Resources IQ brings you the two-day Social Media for Recruitment Summit on each of the key social media channels. You’ll learn proven success strategies & tactics for recruiting top talent through the hottest online communication tools. You’ll find out how to demonstrate the ROI of your social media programs to your executive team. Mashable readers get an exclusive 20% discount off the standard All Access price with special code IUS_MASH_#1 when registering! May 24-27, 2010, Princeton, NJ : Attend the Advanced Learning Institute’s Forum on Social Media for Pharma : How To Develop, Execute And Evaluate Web 2.0 Strategies To Engage Your Audiences And Drive Business Results, to learn how to incorporate social media into your communications and marketing plans and leverage the latest interactive Web 2.0 tools and techniques to advance your organizational goals. Hear practical advice, firsthand, from leading organizations such as: AstraZeneca; Johnson & Johnson; Pfizer; Daiichi Sankyo; Acorda Therapeutics; Novartis Diagnostics; Sanofi-Aventis Pharmaceuticals; Novo Nordisk; Lundbeck; Fleishman-Hillard Digital; Porter Novelli; National Organization for Rare Disorders; Saatchi & Saatchi Wellness; and more. Mention Mashable when registering to save $200. May 25, 2010, Philadelphia, PA : SocialMediaPlus is a 1 day Social Media and Web 2.0 business conference for business leaders throughout the Mid-Atlantic area. SocialMediaPlus focuses on 4 types of business professionals that most need to understand the effect that Social Media is having on many businesses across the area. Four specific business Tracks include: 1) Executive Track; 2) Marketing and Sales Track; 3) IT Track; 4) Human Resources Track. It’s like 4 conferences in one. Business owners, Executives, Vice Presidents, Directors and Managers from all 4 business units will learn proven strategies and tactics for utilizing Social Media and the technology that drives it. Attendees will learn from some of the industry’s best and brightest minds and hear from business owners and professionals who have succeeded in implementing programs and campaigns built around Social Media and web 2.0 technology. Use promo code MASH15 for a 15% discount. May 25-27, 2010, The Sage Gateshead, UK : Thinking Digital attracts more than 30 of the world’s most innovative, creative, insightful and/or accomplished people to come to The Sage Gateshead, United Kingdom annually in May and talk about their work, inspirations, insights and ideas. Our venue and speakers thereby attract a wonderfully eclectic mix of people from around Northern England, Europe and the world. Mashable readers save 25% using code tdc_mashable here . May 25-27, 2010, Washington DC : Gov 2.0 Expo is THE technology conference and expo for 21st Century Government. It’s the premiere event that — in just three days of sessions, workshops, keynotes and rapid-fire presentations — gives government employees and contractors the practical tools, in-depth technical training and industry contacts critical to implementing new standards of transparency, collaboration and cost containment. Topic tracks include Agile Government, Cloud Computing, Open Data and Web Services, Social Networks and Collaboration and Emerging Topics. Gov 2.0 Expo will showcase the real-world application of Web 2.0 technologies in government and municipal sectors. Register Now & Save 15% using Discount Code: gxp10mp8 at www.gov2expo.com . Gov 2.0 Expo is giving away free Expo Hall Only passes! Use code gxp10mx8 . May 27-28, 2010, Greenville, NC : The Shift Conference is a free, two-night event for businesses to learn how to effectively use social media for cultural and economic influence. Bringing together speakers who are ‘in the trenches” { no big names here! }, businesses who are using social media on an everyday basis and a few other surprises, attendees will receive practical information that they can use for immediate real-world application. Please visit CityShift.org for more information. May 28-29, 2010, Dallas, TX : The Big Design Conference is an intense day of learning within the scope of Strategy, Social Media, User Experience and Code Development. Experts from across the country will gather to present theories, research, experiences and best practices to students, professionals and executives looking to stay on the bleeding edge. Speakers include Jared Spool (founder, User Interface Engineering), Bill Scott (Netflix/author of Designing Web Interfaces: Principles and Patterns for Rich Interactions), Russ Unger (principal, UserGlue), Ryan Merket (founder, Ping.fm), Chris Bernard (UX Evangelist, Microsoft) and many more (full list at http://bigdesign10.com/speakers/ ). Mashable readers receive 10% off conference registration by using the code MASHABLE during the checkout process. June 3, 2010, New York, NY : Hatch Match Columbia 2010 : A great investor and industry event for one-on-one meetings with people you want to meet and have great conversations that stimulate action. This yearly event draws crowds of 400+ with 30+ investors including Union Square Ventures, Bessemer Ventures, Greenhill, Zelkova, NYC Seed, Metamorphic Ventures and more. Additional experts are made available in the areas of mobile, digital, advertising, legal, etc for you to access in the main room. For more information and sign up go to: hatchmatch2010.eventbrite.com to meet one-on-one with NYC investors. Mashable readers can receive 25% off registration with promo code MASH10 . June 4, 2010, Seattle, WA : Bigfoot – The Northwest’s social networking/social media conference is focused on new and modern business concepts. The focus of 2010 is Internet social networking and social media for corporate execs, entrepreneurs, nonprofits and gov’t. In this don’t miss, one-day event, we feature 3 nationally known keynoters and 10 expert breakout presenters (including a Microsoft exec), each providing key social networking/social media takeaways that can be immediately put to use. Sponsorship opportunities are available. Visit http://bigfootsnc.com for complete details. Use registration code mashable for 10% off. June 4, 2010, Toronto, Canada : Branded Content Summit (BCS) 2010 is an annual gathering where marketers, content producers and media convene to understand and profit from the shift towards branded content. Explore branded entertainment, content marketing, the future of video consumption and more. Join us; register now and use the discount code mashable to receive $100 off. June 4-6, 2010, Washington DC : The iPhone/iPad Boot Camp : a 24 hour workshop on iPhone/iPad Development covering basic to advanced features. It is an established certificate training program that trained over 300 iPhone developers since 2008. The D.C. instructor is Dan Pilone, author “Head First iPhone Development” for O’Reilly Press. Developers are able to develop an app after the training. The workshop offers a money-back guarantee after the first day. For limited time only – a 10% discount off the discounted early bird rate – a $400 savings – is offered on the registration page using the discount code mashable . June 4-6, 2010, Hutchinson, KS : Small Business Social Media Summit – A live, rub elbows, shake hands and sit down across a table from other small business owners event. Some of the most respected social media, internet based marketers and small business peers have come together to share their proven strategies. They will give you real life, no hype and the nitty-gritty details you need to know how to take advantage of the benefits social media has to offer any small business. This is your chance to develop a plan and take what you learn home with you. Register now and save at: smallbizsocialmediasummit.com . Special pricing of $180 for Mashable readers is available here . June 4-6, 2010, Chicago, IL : The future of sports media gathers for Blogs with Balls 3 in Chicago at legendary Wrigley Field. This third installment of the conference will focus on sports and local media, the ever-changing face of traditional media, as well as all the ways that mobile and emerging technologies are changing the world of the sports fan (and the companies trying to reach him or her) today. Panels will feature speakers from companies like ESPN, Yahoo! Sports, The Sporting News, emerging blogging and new media personalities and former professional athletes. Register before May 15 and save more than $50 off the full ticket price at blogswithballs3.eventbrite.com . Use code WRIGLEYMASH . June 4-6, 2010, Philadelphia, PA : The iPhone/iPad Boot Camp : a 24 hour workshop on iPhone/iPad Development covering basic to advanced features. It is an established certificate training program that trained over 300 iPhone developers since 2008. The D.C. instructor is Dan Pilone, author “Head First iPhone Development” for O’Reilly Press. Developers are able to develop an app after the training. The workshop offers a money-back guarantee after the first day. For limited time only – a 10% discount off the discounted early bird rate – a $400 savings – is offered on the registration page using the discount code mashable . July 7, 2010, Melbourne, Australia : Digital Sport Summit is Australia’s premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Featuring leaders in Australian sport and digital media – including Australian Football League star, Harry O’Brien – there is something for everyone. Mashable readers get $20 off the ticket price with the code dssmash . June 7-8, 2010, New York, NY : Kicking off New York’s Internet Week, the CM Summit brings together the leaders of digital media and marketing for two days of thought provoking case studies, insights and conversations. Join major brand advertisers from Fortune 500 companies like American Express, AT&T, Cisco, Starbucks; leading agencies like Group M, Moxie and Razorfish; innovative platforms like Facebook, Foursquare and Twitter; and media companies like Paramount and the New York Times. Mashable readers register now using code MASHPOP for $100 off regular admission price. June 7-10, Baltimore, MD : RailsConf, the largest official conference dedicated to everything Rails, is the meeting place for the most innovative and successful Rails experts and companies. Learn useful information, ideas and techniques you can put to work immediately with a program designed for all levels of expertise. Save 15% with Discount Code rc10mash at www.railsconf.com . June 8-9, 2010, Seattle, WA : Free Sessions, Networking and More at SMX Advanced Seattle. Meet more than 20 leading solution providers. Access 4 sessions on emerging search engine marketing topics. Attend 3 networking events and meet your next client, employer, vendor or mentor. Search Marketing Expo – SMX Advanced hits the Bell Harbor Conference Center in Seattle June 8-9. Be part of this exclusive event – for free – when you register for an SMX Expo+ Pass. Learn more and register today at SMX Expo+ Pass . June 9, 2010, Mountain View, CA : The Online Community Unconference is a gathering of online community professionals – managers, developers, business people, tool providers, investors – to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. Get $20 off by registering with discount code mashable . June 9-10, 2010, Chicago, IL : Making Media Connections . This annual conference will explore story telling in a digital age bringing together social media experts, nonprofit communicators and media for two days of trainings and panels. Keynoter Deanna Zandt, author of Share This! How You Will Change the World With Social Networking. Use promo code Mashable2010 for 20% discount on conference. June 9-11, 2010, San Jose, CA : No longer a shiny new toy, social media is simply the professional communicators reality. This Social Media Summit brings together today’s top brands and most dynamic presenters armed with cast studies and tested social media applications. Hosted at Cisco Systems headquarters, the conference will deliver practical, proven and innovative strategies and tools for corporate communicators. We invite you to come learn from the best and sharpen your skills in beautiful San Jose. Register today by visiting ragan.com/summit-MASH10 and you’ll save $200 off the standard registration price! June 10, 2010, Los Angeles, CA : The Sales Innovation Summit is a collaborative event bringing together leaders from the sales, marketing and academic world to rethink the sales cycle. We will explore together how to execute in the new market reality in order to win market share and achieve a sustainable competitive advantage. Tickets are free. June 10, 2010 Manchester, UK : jist, the north west’s leading synchronised communications company are hosting a UK tour of introductory events for businesses looking to use social media as a communication tool. Communicate more effectively with your customers, prospective customers and other major stakeholders! Take a look online http://email.jistuk.com/T/ViewEmail/r/9961002AAB0F3900 – Use discount code mashable1 to get 10% off your ticket. June 11-20, 2010, Washington, DC : Digital Capital Week (#DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital in our nation’s capital. Modeled after Internet Week NY, Social Media Week, FotoWeek DC, Fringe Festival, etc. — DCWEEK will consist of a series of distributed events produced and hosted by individuals, organizations and community groups. Technologists, Artists, Entrepreneurs, Communicators, Govies and social capitalists of all kinds will participate in panels, workshops, projects and parties. Register at dcweek.eventbrite.com – general admission is FREE. June 13, 2010, Los Angeles, CA : Fashion Camp: Fashion Industry’s First UnConference presented by Mashable, FashionablyMarketing.Me and XCVI Clothing. Fashion Camp LA is an interactive one-day conference, that brings together fashion industry professionals, bloggers and designers and teaches them how to use technology as a marketing and business development tool. Tickets are $10-20.00; use code MASH for 25% discount! June 14, 2010. New York, NY : Join the Real Time Revolution at TWTRCON NY , the Twitter for Business conference. Hear case studies and learn best practices from top organizations using real-time tools to deliver bottom-line results. Learn how to drive revenues, build your brand and listen and respond to customers and stakeholders using Twitter. Register today with code DVYN301 and save 20%. June 14, 2010, Seattle, WA : Online Marketing Summit (OMS) is coming to Seattle with all new B2B and B2C case studies and social media integration tracks, unparalleled networking opportunities and an exclusive “Social Media and Content Marketing Workshop and Breakfast,” brought to you by the Online Marketing Institute and Wharton Interactive Media Initiative. Learn search, social media and integrated marketing from leading experts such as REI, SEOmoz and Web Analytics Demystified. Register now with promo code MASH20 for 20% off. June 14-15, 2010, San Diego, CA : Bring your agency knowledge about emerging media, digital media buying/planning and the latest in analytics, usability and testing. These 2-day agencyside workshops provide hands-on training for digital marketing experts in the fields of social media, mobile marketing, online media buying, usability and web analytics. Workshops are held on June 14-15 at the Andaz Hotel in San Diego, CA. All workshops are designed specifically for the agency audience. Use discount code mashable to save 15% off registration at any time. Learn more and register today . June 14-16, 2010, New York, NY : Arm yourself with the best digital and direct marketing strategies at Digital Marketing Days. You’ll learn the latest strategies and best practices to acquire and retain customers in the digital era. Be privy to over 40 educational sessions on email, mobile, search, b-to-b strategies, international marketing and more, as well as keynote presentations, intensive workshops, a multichannel exhibit hall and fun networking opportunities. Mashable readers get $100 off the full access or daily conference pass with key code MASH1 . Exhibit Hall Only passes are free until 5/28/10. Sign up today at www.dmdays.com . June 14-17, 2010, Boston, MA : Attend Enterprise 2.0 Boston to learn how to use collaborative tools to accelerate information flow, drive revenue and increase productivity. Visit a bustling Expo Pavilion featuring technologies from 50+ established leaders and innovative start-ups, network with Enterprise 2.0 visionaries and gain comprehensive thought leadership —from strategy to execution and performance monitoring—bringing the power of collaboration to your organization. Register today with code CNRNEB26 for a FREE Expo Pass ($100 value) or save 30% on the on-site price of any Conference pass. June 15-16, 2010, Chicago, IL : Building on the success of the 2009 event, The 2nd Annual Health Care New Media Marketing conference will feature presentations from healthcare executives that implemented Web 2.0 strategies and developed quality metrics for evaluating the success of new media campaigns. Over the course of two days, attendees will have the opportunity to learn from thought leaders from major hospitals, healthcare institutions and social media outlets. Through a series of case studies and forums, attendees will walk away with the tools needed to ultimately reach consumers through new media in an accurate and appropriate. Discount code: MASHABLE get $50 off. June 15-16, 2010 New York, NY : How your business can use social media for better marketing and communications: learn best practice through practical case-studies from corporate peers at 20+ experts from big businesses like McDonald’s, Dell, GM, PepsiCo and Adidas share best practice at new conference designed for large businesses. Companies like General Mills, Sears, Timberland and Merck are already attending. You can download a PDF brochure, book a ticket or even read our free white paper at our website here . Mashable readers save $200 if you quote MSH200 when booking. June 15-16, 2010, Wilmington, DE : Join the sharpest minds in the investment community at the 2010 Early Stage East Venture Conference, the exclusive venture capital showcase for promising young companies. Listen to these high-growth startups present in the areas of Financial Services Tech, Cleantech and Media Tech and connect with an audience representing over $5B in capital. Our featured guests and panelists include keynote Daymond John, Founder of FUBU, Josh Kopelman, managing partner of First Round Capital and Jeff Pulver, founder of the #140 Conference. Register now to get the early bird discount. Mashable readers please use ESEM for $100 off. June 16-18, 2010, New York, NY : Like every other industry, financial services is being transformed by the power of social media. We’re covering every topic of interest to PR, Marketing, Investor and Media Relations professionals. You’ll discover the best way to pitch stories to the media about your company on Twitter, how to get the C-suite to buy into an aggressive social media plan and how NASDAQ Corporate Services helps companies track their online brand to make better decisions about their corporate strategy–the ideas go on and on! Register today by visiting http://www.ragan.com/finance-MASH10 and you’ll save $200 off the standard registration price! June 17, 2010, London, UK : Social Media Marketing 2010 will bring together some of the finest social media minds to discuss the latest campaigns, techniques and theories for achieving viral marketing success. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive returns. Social Media Marketing 2010 will allow attendees to question the world’s leading social media experts, including Chris Brogan & Brian Solis (via video), Mat Morrison, Andrew Walker, Charlie Osmond, Richard Sedley, Murray Newlands, Luke Brynley-Jones, Sue Keogh and Nadeem Azam. Register with code mashable to get a 10% discount. June 17, 2010, New York, NY : Untethered 2010: Profitable Media in the Tablet Era. How will tablets and e-readers change the media, publishing and advertising business? Join the media and technology experts who are shaping this quickly evolving market for an intense day of discussion and debate. Featured participants include top executives from Simon & Schuster, NPR, Google, Sony, The Washington Post Company, HarperCollins, Ogilvy & Mather, Condé Nast Digital, Starcom MediaVest, Razorfish, Hearst and more. For full details and to reserve your seat today, please visit http://untethered.thebigmoney.com . Use special code MASHABLE for a 20% discount at registration. June 18-19, 2010, Washington DC : The third annual Blogging While Brown Conference gives Bloggers of Color an opportunity to meet, network and learn about the latest technology to assist them with creating and distributing their content. During tremendous economic uncertainty and evolving technology, maintaining cutting-edge skills and strengthening relationships are more important than ever. As digital media content creators and distributors, bloggers rest at the intersection at some of the most challenging policy issues of our time, including broadband internet access, net neutrality and an evolving business environment for content providers. Register today and save 10% with promo code BWBMASH2010 . June 21-23, 2010, Denver, CO : Hosted by WebmasterRadio.FM, AffCon 2010 is a conference series designed specifically to meet the needs of affiliate marketers. As such, admission is FREE for all working affiliates to attend! Don’t miss out on this unique opportunity to meet and share ideas with the brightest business people in the affiliate marketing industry. Pulling together an amazing lineup of session panelists and speakers (including super affiliates), AffCon 2010 – Denver also features an exhibit hall, general and targeted skills sessions, networking and WebmasterRadio.FM’s epic AffiliateBash. Get registered today! June 21-24, 2010, Ottawa, ON : Attend the Advanced Learning Institute’s Forum on Social Media for Government : How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started. Hear practical advice, firsthand, from leading organizations such as: City of Ottawa, ON; Public Safety Canada; U.S. Department of State; Norfolk County, ON; Canadian Internet Registration Authority; Office of the Ombudsman, ON; Alberta Environment; Office of the Privacy Commissioner of Canada; Public Service Commission of Canada; Ottawa Public Library; Department of National Defence; Corporation of the City of London, ON; Thornley Fallis Communications & 76design; and more. Mention Mashable when registering to save $200. June 22-23, 2010, Atlanta, GA : The Business Of WordPress Conference is focused on providing generally non-technical business people with a roadmap for how they can leverage WordPress to establish or advance their business’ presence on the web. This two-day event will include a Workshop Day on June 22nd for hands-on WordPress training. The second day will be an all day conference to learn what’s possible on the web today with WordPress, which now makes it easy for almost anyone to launch a world-class website. Register now and save 15% off of the June 23rd Conference. Use discount code mashable . June 22-24, 2010, Santa Clara, CA : Now in its third year, Velocity – the Web Performance and Operations Conference from O’Reilly Media – is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof, Velocity packs a wealth of big ideas, know-how and connections into three concentrated days. You’ll be able to apply what you’ve learned immediately for high impact results and you’ll come away prepared for what’s ahead. O’Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 15% with Discount Code vel10msh at http://en.oreilly.com/velocity2010 . June 23, 2010, San Francisco, CA : The B2B Search Strategy Summit is designed by B2B Search Engine Marketers for B2B Search Engine Marketers to provide strategic and tactical Marketing knowledge and bring together the best minds in B2B search engine marketing, email, PR, social media and lead generation to share leading-edge information and experience. Conference attendees will walk away with a toolbox full of new strategies and tactics to apply immediately to current B2B Marketing challenges and opportunities. Register today and save 30% when you use the code MASHABLE . Attendance is limited to 150 B2B marketing professionals. June 23-24, 2010, Boston, MA : Join us for the USENIX Conference on Web Application Development (WebApps ‘10) which will be part of the USENIX Federated Conferences Week. WebApps ‘10 is a new technical conference filled with the latest research in all aspects of developing and deploying Web applications. The diverse 2-day conference program will include invited talks by industry leaders including Adam de Boor, Google, on “Gmail: Past, Present and Future,” a variety of topics and new techniques in the paper presentations, WiPs and a poster session. Since WebApps ‘10 is part of USENIX Federated Conferences Week, you’ll also have increased opportunities for interaction and synergy across multiple disciplines. Learn more at http://www.usenix.org/webapps10/mash . Receive $100 discount by entering CONW10MASH upon registration. June 23-25, 2010, Boston, MA : Join us for the 2010 USENIX Annual Technical Conference (USENIX ATC ‘10) which will be part of the USENIX Federated Conferences Week. Don’t miss the 3-day conference program filled with the latest innovative work in systems research, including invited talks by Ivan Sutherland on “Some Thoughts About Concurrency,” Ben Fry on “Visualizing Data,” and Matt Welsh on “RoboBees.” Find out about the latest in groundbreaking systems research in the paper presentations, WiPs and a poster session. Since USENIX ATC ‘10 is part of USENIX Federated Conferences Week, you’ll also have increased opportunities to network with peers across multiple disciplines. Learn more at http://www.usenix.org/atc10/mash . Receive $100 discount by entering CONW10MASH upon registration. June 24, 2010, Oklahoma City, OK : Get Social Conference is hosting a groundbreaking social media business event in Oklahoma City. GSC is a traveling half-day unconference focused on the business case for social media. This cozy unconference is limited to 150 attendees at a cost of $100 & includes VIP all-access to the legendary OKC Tweetup boasting 400+ attendees. Mashable readers receive a 25% off discount by using the code Mashable. June 24, 2010, Seattle, WA : Deploy is the premier event to learn about the technology and techniques to get your software product or web application built and shipped faster and cheaper. Hear from technology leaders who have delivered, like Vanessa Fox, Brady Forrest and Cheezburger Network’s Scott Porad. You’ll learn the latest effective technology to meet your product goals. To see all of the topics and speakers go to http://deployday.com . To save an additional 10% use the promotion code mashable . Don’t miss it! June 24-25, 2010, New Orleans, LA : At The Customer Centric Solutions Expo we’ll discuss how health plans should re-assess their customer service practices to ensure they implement “new” service models that meet the needs of their members. As health plans implement strategies to transform their business into customer centric organizations, essential to their success will be new customer service models supporting marketing, communications and benefit design strategies. Remain competitive in this new marketplace, register today to SAVE $200 on the current registration rate, mention PROMO CODE: XCX344 to qualify (not valid for gov’t rate). June 25, 2010, Walla Walla, WA : The Wine Bloggers Conference is now in its third year, with wine bloggers, social media experts and wine industry insiders gathering in Walla Walla, the heart of Washington’s wine country. The conference is limited to 300 attendees and content will focus on blogging and social media as related to the wine industry. Sponsorships are still available for wineries or other companies wishing to promote their product or service to wine bloggers. Mention mashable on your registration form to receive a $10 discount, not combinable with other discounts or for those already registered. June 25, 2010, London, UK : Cleaning up communications : Let’s face it. For reputation makers – from ’social media experts’ to ‘communicators’ , PR folk and ‘reputation managers’, that ’spin doctor’ tag is never too far away and our collective reputation is less than pristine. In an environment where trust is vital, what can be done to clean up communications? An informal, conversational event, with speakers including the PRCA. Free event. July 26-28, 2010 Chicago, IL : Celebrate the 5th Anniversary of the eduWeb Conference , a premier annual event for higher education. We have 4 tracks, 46 presentations, 4 pre-conference workshops, 2 receptions and a dynamite program. Professionals in marketing, PR, alumni, admissions, advancement, student affairs, IT, athletics and other HE departments attend eduWeb to learn how to strategically communicate through their online presence. Register now and save an additional $50; use discount code: 10eduWebMash . June 28–29, 2010, Sydney, Australia : Crime and Legal Issues in Social Media will advise and assist professionals on the utilisation of social networking without fear of the risks. Some organisations are still hesitant to maximise their use of online networking. Risks such as breach of privacy, fear of legal action, developing a negative reputation and lack of control have given way to avoidance of this important medium. The event will explore the legal implications of using social media and the policies that manage the risks. Save 15% when using code CrimeSocialMash or call +61 1300 550 662 June 29, 2010, San Francisco, CA : Whether it’s social games, social news, social discovery, social search or other forms of social solutions, developers today are facing new hurdles in building instantly scalable products. As new technologies emerge to address the challenges faced by social application developers, it’s increasingly important to come together for knowledge sharing purposes. The first Social Developer Summit will bring together social application developers to discuss the challenges, solutions and best practices for building applications in the rapidly expanding social web economy. At the Social Developer Summit, industry experts will share tips and case studies for building high performance social web products. Register with promo code SDSMASH and save 20%! June 29-30, 2010, London, UK : The 2nd annual Cloud Computing and Enterprise 2.0 World Forum is the perfect event to learn and discuss the future development and integration of cloud and enterprise 2.0 services and products. Building on the success of the 2009 show, this two day conference and exhibition will provide a focused platform for the global cloud computing and enterprise social media industry. The 2010 show will include a free-to-attend exhibition with scenario based workshop area and key service providers demonstrating their products. July 1, 2010, London, UK : Brand Republic’s Achieving Maximum Value From Your Social Media Strategy conference. Learn which social media strategies have yielded proven results, how to build brand awareness, deal with negative PR, gain senior buy-in, measure and monitor your success and integrate your social media campaign with traditional marketing and PR. Roundtable discussions, case studies and presentations from social media experts including: BT, Photobox, Speedo, BSkyB, Facebook, Lastminute.com, Labour Party, Amnesty International, Mirror Group, TripAdvisor, Fatface, Space.NK, SeaFrance and many more. Register online quoting MASHABLE50 and receive an extra £50 off the early booking discount at www.socialmediastrategyevent.com . July 2, 2010, London, UK : Social Media and the Social Web are two of the most dominant web trends today. BrightLemon are bringing together a number of leading figures in this field to discuss why, how and who should use the “Social Web”. The focus for this event will be on building online communities, social web tools and how they benefit organisations and brands. Register for FREE now. July 12-13 & 15-16, 2010, Singapore & Hong Kong : Join us at this Media Relations conference. This 2-day event will see leading PR practioners gather to share more about the integration of social media & traditional media. PR professionals can look forward to discussing strategies that help you achieve your communication objectives and enhance your media relations & positive coverage. Learn how top B2B and B2C companies integrate new media tools for an all-rounded approach. Register today. Save 10% when you enter Mashable under ‘Additional Info’. July 13, 2010, London, UK : This senior level forum offers SVPs, VPs, Directors & Heads of eCommerce, Online, Marketing, Digital and Customer Experience the opportunity to discuss strategies, solutions and best practice for enhancing the customer experience and delivering competitive differentiation by effectively managing and integration online, social and mobile channels. Offering a unique mix of keynote briefings, interactive discussions and one-to-one meetings Customer Experience Online will provide you with a unique opportunity to propel your online initiatives to success and position yourself at the forefront of the industry. Spaces are limited and by invitation only, click here to find out if you qualify. When booking your place, please use discount code MASH_BAN for a 10% discount. July 19-23, 2010, Portland, OR : OSCON takes place at the Oregon Convention Center in Portland, Oregon. In its 12th year, OSCON continues to be the premier meeting ground for everyone using open source. At OSCON, you’ll participate in hundreds of sessions covering open source languages and platforms, practical tutorials that go deep into technical skill and best practices, inspirational keynote presentations, an Expo Hall featuring dozens of the latest projects and products, fun networking events and activities and the best “hallway track” around. No matter the economic climate, a strong technology foundation is the key for moving your business and projects forward. In just five information-packed days (and nights) OSCON gives you the tools you need to succeed. Join over 2,500 people passionate about open source and register now and save 15%. Use discount code os10mash when registering at: http://www.oscon.com/oscon2010 . July 20, 2010, New York, NY : Word of Mouth Supergenius is where you’ll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies and six brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program and earn amazing word of mouth. Save $75 off registration by using the code ILoveMashableWOM . July 21, 2010, New York, NY : Social Convergence & The Enterprise: Case Studies & Roundtables . The conference will demonstrate how leading consumer and B2B brands are embracing social media and networking across the enterprise. The case studies will be followed by moderated interactive roundtables. Use promo code MASH for a discounted rate of $155. July 21-23, 2010, Sydney, Australia : KM & Collaboration Australia will feature renowned and respected international keynote presenters and Australian industry practitioners who will explore prospects and challenges in networking and collaboration, social media and Web 2.0, sustainability and profitability, and will outline and explain best practice tools, techniques and advancements in these critical areas. The event will provide you with useful, practical and timely lessons that you’ll be able to implement within your organisation as soon as you return to the office! Save 15% when using code KMAusMash at http://www.kmaustralia.com/registration.htm . August 13, 2010, Nashville, TN : At Big South Social Media Summit , come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino’s as well as social media loving celebrities who will speak directly on how they drive ROI through social media. Speakers will share real-world success stories, pit falls and case studies to demonstrate the true value of social media. This summit will allow business leaders to finally understand how social media can propel their business and how to produce real results. More than the mechanics, this is a relatable summit that will open eyes to the power of social media in business. Get 15% off the ticket price by using the vacomash discount code. August 15-17, 2010, New York, NY : Affiliate Summit East , the premier affiliate marketing conference, is taking place August 15-17, 2010 in New York City. This three day conference includes an exhibit hall with affiliate merchants, vendors and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. Use discount code mashable for 10% off any pass type. August 16-20, 2010, San Francisco, CA : Discover the tools of engagement at this year’s SES San Francisco . No longer just lecturing your customers, learn to listen and converse in a more social world. Our experts will show you how integrating search, social media and video in even basic ways will transform both your site’s visibility and profitability. Packed with sessions on PPC management, information architecture, social media, local search, mobile application development, video optimization and other advanced topics, we have created an educational and networking environment designed for both beginners and veterans in digital marketing. Register by July 30th and SAVE up to $554 with code MHNY15 . August 26, 2010, Galway, Ireland : Attend BlogTalk 2010: the 7th International Conference on Social Software . Join developers, researchers, practitioners and others who share, analyze and enjoy the benefits of social software and social media. Keynote speakers including Stowe Boyd, Dan Gillmor and Don Thibeau will share insights and discuss future developments. There will also be a one-day workshop on microblogging as part of the event. The cost is €200 for early birds and €250 for regular registrants. Use the mashtalk promotional code when registering to save 10%. We will also have a medieval banquet, but space is limited so register early. September 7-9, 2010, Las Vegas, NV : The Global App Show is focused on delivering the optimum network environment for app developers, mobile manufacturers, businessmen and users alike. If you are serious about your app, if you want to increase your downloads, users and audience growth rate, improve your development skills, quality or functionality of your app, if you want to influence decision makers, find experts, sell a product or service, if you want to promote yourself as an industry expert, or build your brand, then you cannot afford to miss the Global App Show. Go to GlobalAppShow.com , mention MASH and receive $25.00 off your show pass. Early pricing ends June 15th. September 16-17, 2010, Dallas, TX : This year’s 2nd Social Media Optimization Summits event, presented by Multifamilypro, brings together small to mid-sized business owners with an interest in putting social media to work successfully within their organizations. The event offers two full days of intensive, hands-on workshops from the intermediate to advanced level, led by top social media experts including Brian Solis of FutureWorks, Jason Falls of SocialMediaExplorer.com, Shama Kabani of The Marketing Zen Group and Shama.TV, Geno Church of Brains on Fire and more. The unique “See it. Hear it. Do it.” approach allows attendees to learn by doing and begin applying newly-acquired skills and knowledge while the event is underway. Register now and save $125 at: http://optimizationsummits.com/ . Use discount code Mashable . September 21–22, 2010, London, UK : ad:tech London is the UK’s essential free to attend event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends. The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital innovators and marketers. Mashable readers can take 20% off their conference ticket price – call John Corrick on + 44 (0) 203 180 6595 and quote Mash10 . Register online now at: www.ad-techlondon.co.uk . September 22-23, 2010, Singapore, Asia : At Social Media World Forum Asia , become educated, discover, engage, network, share and collaborate in the world of social media. Ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and building communities. learn from social networks, brands, advertisers and analysts. Mention you are a Mashable reader to receive 15% discount September 27, 2010, Miami, FL : Calling all Affiliates, Merchants, Advertisers and Social Media Strategists looking to CONNECT to the right people, LEARN from the experts, increasing their EARNING potential and GROW their business! The Performance Marketing Expo is the premier event for best-in-class educational sessions (become an expert at Landing Page Optimization, Search, Social Media Strategies and Relationship Management), highly effective facilitated networking (in the Tune-Up Shop, Idea Factory, Masters of the Universe Roundtable sessions) and access to the leading Super Affiliates (Stephanie Nelson, Coupon Mom – Zac Johnson, MoneyReign, – Todd Martini, Alex’s Coupons – plus, eCoupons, MarketAmerica, TrialPay, Parent Media and more). Save 15% when using code PME2010MASH at www.iirusa.com/performancemarketingexpo . October 14-15, 2010, London, UK : Creating and distributing video online? Join us at Online Video Strategies this October in London and learn how to choose the online video solutions that meet your needs, increase audience engagement with interactivity, use video for marketing, promotion, and branding, deliver video to the iPad, iPhone, and other mobile devices, leverage video for internal and external corporate communications, make sure your video gets seen by viewers and search engines, and measure the ROI of your video projects. In addition, Online Video Strategies is a featured event at Streaming Media Europe and all delegates enjoy unlimited access to the Streaming Media Expo as part of their registration. Register at www.streamingmediaglobal.com/ovs . Quote priority code MASHABLE20 for a 20% discount. October 17-19, 2010. New York, NY : Pivot Conference is the only industry conference to explore and evaluate the attitudes, technologies and preferences of the “always on” 18-34 year old consumer. Attend Pivot Conference and hear from those successfully engaging with today’s emerging consumer and create your own action plan for success. Register today with code MASH101 and save 20%. October 17-20, 2010, Scottsdale, AZ : agencyside presents one of the only digital marketing conferences exclusively developed for agencies. BOLO 2010 brings new ideas, new knowledge and actionable next-steps to both help your bottom line and achieve the goals of your clients. We realize time and money are both tight. That’s why we’ve designed a conference that’ll expand how you think and at the same time teach you hands-on how to manage digital more efficiently. You’ll hear from industry thought leaders through keynotes, panel discussions and one-on-one meetings. agencyside has a proven track record for helping agencies become experts in the digital space. Build a team of subject matter experts. Fine tune operations to sustainable profitability. Generate new business for digital marketing services. This event will show you how. Early Bird of $699/person through June 18th. Use discount code mashable to save 15% off registration at any time. October 26, 2010, San Jose, CA : Get real about social media at SocialTech 2010 —the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble and Jeremiah Owyang. Can’t make it to San Jose? You can join us online. Register today and save 10% with coupon code MASH10 ! The Mashable Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite. Reviews: Australia , Bing , Facebook , Flickr , Forum , Foursquare , Gmail , Google , Internet , Mashable , Ping , Twitter , WordPress , social media , sports , timberland Tags: conferences , Events , mashable
Suaad Sait is co-founder of Workstreamer , a business listening platform that delivers actionable, real-time information to business professionals. As businesspeople, we now have an unlimited amount of constantly updating information at our fingertips. It holds the promise of great value (and more importantly, profit), but it is also voluminous and fleeting. Powerful new search engines, newfangled social CRM systems, and a preponderance of social sites and services leave us sitting at desks, feverishly fetching news and updates throughout the day in an attempt to stay up-to-date. The trick, of course, is making sense of all that data, and putting it in context of what companies — and who exactly at those companies — matter most. Increasingly, we have the palpable desire to turn good data into good decisions and profitable relationships. But how can you take advantage of that tsunami of information without risking death by data? How can everyday businesspeople get value out of these data-heavy services and sources? Relationships Still Rule The answer to these questions starts by first acknowledging that it’s the same as it ever was: Business is still all about relationships. This should be soothing to many for whom the data web is a brave new world. The business world still runs on relationships, and data is as much at home at a cocktail hour or on a conference call as it is in a slide deck. The game has not changed much at all. The difference is that today’s business data has put everything in stark relief, at very high resolution. Opportunities and risks have been amplified. For example, if I notice a partner’s company’s stock surge at the opening of the market and tie it to a news item on quarterly earnings, I can now send a timely congratulatory note and schedule a follow-up meeting to discuss leveraging that momentum for a proposed joint venture. Or, say I am alerted to an old college friend changing his contact info on a social network, and as a result, track down a few details on his role at a new company. I might subsequently notice via a status update that he is departing for my home city in a few days, and now I can initiate a reconnection and invite him to participate on a panel I’m organizing. Today’s most actionable business data comes from living and very human sources like social networks, wikis, microblogs, crowdsourced contact directories, collaboratively filtered finance communities, real-time search engines, hyperlocal news sites and more. Managing that data can involve a lot of mixing and matching, comparing and contrasting. Relationships Run on Data Strategic relationships with colleagues and contacts both create and consume data. In fact, data isn’t cold and impersonal at all — that’s an important misconception to put to rest. Many of your most successful and trusted business relationships now likely run on data. “Networking” in the traditional sense used to take a lot of time and effort. But in truth, all networking has ever been is the act of information-gathering — of scouting and collating. We used to start with an idea of a person we were trying to do business with, without nearly enough relevant information about them. That has changed as a result of the personal data now available via social media sources. Now, when you finally meet someone in person, or run into them at a conference, the interaction can be immediately more rich and productive precisely because of data — you can get right to the heart of the matter because you’re having a more informed, in-depth conversation that matters. From crunching data and doing your homework, to finding a path through your existing relationships, to setting up that first meeting with a timely and well-researched missive, the new data-driven way of doing business can be infinitely more productive. Conclusion Remember the under-the-table note sharing going on in high school? Well, imagine having the smartest kid in school organize, prioritize and collect notes for you, no strings attached. That’s the kind of information advantage that is now available to us, through an ever-growing array of new social business tools. And it’s not considered cheating, either. But even despite all this new data and these new tools, relationships are still the beginning and the end of every business decision. There is little doubt that there will be a fundamental overhaul in the skill-set of the average businessperson in the next five years as companies grapple with, and realize the upside of making better use of data, both internally and externally. Today, the technologies and techniques that were once the exclusive domain of Wall Street analysts and Silicon Valley engineers are finally trickling down to everyday businesspeople. But no matter how the world has changed, listening is still paramount -– listening to customers, listening to prospects, listening to colleagues, and listening to entire companies –- indeed, listening to data. For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook More business resources from Mashable: – How Data Will Impact the Way We Do Business – HOW TO: Make Sure You’re Tracking the Right Data – 4 Tips for B2B Marketing on Facebook – What Facebook’s Open Graph Means for Your Business – HOW TO: Cultivate Your Brand’s Super Users Image courtesy of iStockphoto , Sportstock , stevecoleccs Reviews: Facebook , Twitter , iStockphoto Tags: business , data , small business , social media , social networking
Rick Burnes leads the content production team at HubSpot , a marketing software firm that produces the Inbound Marketing Blog and Inbound Marketing University . Chances are, most of the businesses you interact with as a consumer are on social media. Your local restaurant is blogging, your grocery store is on Twitter — even your favorite candy is on Facebook . Companies in mainstream, consumer-facing industries are all over social media. But how about other businesses? Manufacturers? B2B service providers? Equine dentists? Are they experimenting with social media? You bet. Here are five examples, all at different stages of their experiments, and all indicating the breadth of business use of social media. 1. Equine Dentist Builds Relationships With Facebook How do you turn a regional service business into an international destination for industry thought leadership? Facebook. At least that’s what worked for Geoff Tucker, an equine dentist based in Palm City, FL. In a business driven by relationships, Geoff says that Facebook allows him to build new ones. “People do business with people who they’re friends with. Period,” he says. “And Facebook is a great way to get to know people. It allows people to see that I’m a person.” As he builds these relationships using social media, Geoff is also expanding his company’s reach. He says it was his blog , his Twitter feed , and his Facebook account that helped him win appearances on Horse Talk Radio and HorseGirl.tv . So what’s this done for his business? Geoff says that over the last year, Facebook alone has generated about 100 leads and 10-to-15 customers. 2. Steel Building Manufacturer Taps New Verticals As a manufacturer of prefabricated steel buildings, SteelMaster was initially hesitant to get involved in social media. “It’s steel buildings,” explains Michelle Wickum, director of marketing for the Norfolk, VA company. “How is that going to tie to Facebook? It doesn’t make a lot of sense, but when we looked at the growth in Facebook and social media, we felt we had to get our arms around it.” About a year ago, SteelMaster put its first toe into the social media water . The company discovered two important applications for their business. First, they found that Facebook is an excellent way to post pictures of customers’ steel buildings. Not only do the pictures engage existing customers — they also demonstrate to prospective customers the range of uses for SteelMaster buildings. “Photography for us is the hook,” Michelle explains. Perhaps more importantly, SteelMaster found that social networks like Twitter and Facebook gives it exposure to and create demand in specific verticals where it previously had little traction. Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, the farmers and woodworkers become interested. 3. Full Social Media Integration for Marketing Paint Idea Paint is a Boston-area startup that sells paint that turns surfaces into dry-erase boards. The company uses social media throughout its sales and marketing process. The company blog , where employees publish videos, images and stories of product installations, is the hub of Idea Paint’s social media activity. The company uses Twitter and Facebook to share content published on the blog — then to listen to, respond to, and interact with the community that content engages. Marcus Wilson, Idea Paint’s head of marketing, says this system gives the company a level of customer intimacy and global reach and that was unheard of 10 years ago. What’s this mean in terms of business results? Social media is now one of Idea Paint’s largest sources of leads and traffic — and it is growing steadily. Meanwhile, the company’s Twitter and Facebook reach grew 70% in Q1 2010, and is expected to grow an order of magnitude in Q2. Idea Paint produced this video on their social media strategy, exclusively for Mashable readers: 4. Integrating Twitter Into the Paper Selling Process One year ago, the marketing team at Neenah Paper , a manufacturer of high-quality paper products, confronted a growing problem: It was becoming harder and harder to reach new potential customers. Their traditional channels — phone conversations and in-person meetings — were not working as well. Prospects were tuning them out. Jamie Saunders, Neenah’s marketing communications manager, noted that most of the company’s potential customers — designers, graphic artists and printers — were spending their time in front of their computers, and that social media could be a way to better engage them. So Neenah took a step into the social media world. While the experiment started with Neenah’s marketing team, its sales team was one of the biggest beneficiaries. They discovered they could do prospecting and nurturing via Twitter . Today the company has 10 sales representatives across the country using their personal Twitter accounts on behalf of Neenah to close new business. Jamie says these sales reps are finding that social media is simply a more effective way of engaging with their prospects. “It’s an invitation to have a conversation. You’re getting permission to have a conversation — a conversation that used to happen in person.” 5. Leading the Online Aviation Maintenance Discussion In November 2008, a handful of auto executives flew their private planes to Washington, DC to testify before Congress in support of federal aid for their industry. This perception of corporate excess created an outcry, and the private aviation industry’s image was damaged. At that time, aircraft maintenance and support company Duncan Aviation had just started using social media . The company discovered that the new medium could be a way to positively shape the conversation — to add its perspective and improve the industry’s damaged reputation. Beth Humble, now Duncan’s social media lead, explains that while social media is an important part of Duncan’s strategy, the company doesn’t aspire to create a Comcast- or Coke-like presence on the social web. Instead, the goal is simply to influence the right people. “There are a lot of industry people that we network with that are on Twitter: Journalists, other aviation bloggers, and industry and media outlets,” Beth explains. “If you connect with the right few people, you can really get in there and connect with thousands of people.” For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook More business resources from Mashable: – HOW TO: Market Your Small Business With No Budget – 13 Essential Tips for Landing a Job on LinkedIn – How Venture Capitalists are Using Social Media for Real Results – Why Co-Working Makes Sense for Small Businesses – What Facebook’s Open Graph Means for Your Business Image courtesy of iStockphoto , FANDER09 Tags: business , facebook , List , Lists , small business , social media , social media marketing , twitter
Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. A couple of months ago, we talked about ways to engage your fan base on Facebook . Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook . In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again. Here are some tips for creating a powerful presence on Facebook that will engage a business audience. 1. Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. You’re likely running educational webinars or speaking at industry conferences. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. This means that you probably already have a large number of resources to share. Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry? A good example of this approach is 360i , an award-winning digital marketing agency. Tapping the deep expertise of its team, 360i keeps its Facebook Page updated with industry insights on topics that matter to the brand marketing audience, such as how businesses are taking advantage of Google Places or new trends with Foursquare . The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs. They post a weekly summary of all the important industry news, and provide readers with astute commentary that puts the news into context. In short, they’ve positioned themselves as experts in digital marketing and become a valuable resource for their target audience on Facebook. 2. Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them. Now, you can use Facebook to engage directly with your customers and make them part of your marketing efforts. For example, you can ask customers to share their successes on your wall and get feedback on new product features. You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product. BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. For example, when the company wanted to promote the success of its recently launched Facebook shopping application, they simply posted a query on their page asking which customers had seen a boost in sales from the application and who would be willing to talk to the media. Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. 3. Expand Beyond Your Wall There are now a host of different applications for Facebook that let you do more than post on your wall. If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference. 4. Lighten Up While many of us use Facebook in our day-to-day business, the vast majority are usually there to have fun and engage with friends. So no matter how serious your product is, inject some humor and levity into your page. For example, if you’re selling enterprise security software, why not do a poll where people rate the most evil tech baddies in films like Hackers and The Terminator ? If you’re a marketing agency, you could do a “Which Mad Men Character Are You?” quiz that assigns users an identity based on their answers, which can then be shared with their friends. Just keep it relevant to your industry and safe-for-work. And even if your website needs to stay “all business,” Facebook is where you can give a face and personality to the company. You could do an “employee of the month” feature on the page where you profile someone who’s making a big difference at the company or who achieved a significant milestone. Include photos or even a short video. You can highlight what the company or employees are doing in the community or in support of a particular cause, which has the added benefit of putting the weight of your fan base behind these efforts. You can also consider posting behind-the-scenes photos of engineers hard at work on the next product release, or a smiling customer service rep on the phone with a client. All of these ideas will help your fans make a stronger and more personal connection with your company. These are just a few examples of how companies can use Facebook to engage with B2B customers, and I’m sure there are many more out there. If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you! For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook More business resources from Mashable: – 10 Essential Social Media Tools for B2B Marketers – 13 Essential Social Media Lessons for B2B Marketers from the Masters – How Venture Capitalists are Using Social Media for Real Results – Why Co-Working Makes Sense for Small Businesses – What Facebook’s Open Graph Means for Your Business Tags: b2b , business , facebook , List , Lists , MARKETING , small business , social media marketing
HiveFire Invites B2B Marketers to Participate in Online Marketing and Content … Earthtimes (press release) However, today's marketers not only struggle with navigating the complex universe of social technologies available such as LinkedIn, Twitter , Facebook and … Is it Time for B2B Marketers to Give Facebook Another Look? 3 Trends to Consider MarketingSherpa.com (subscription) New Survey Finds B2B Marketers Gaining Ground in Social Media PR Web (press release) all 5 news articles
New Survey Finds B2B Marketers Gaining Ground in Social Media PR Web (press release) (Vocus/PRWEB ) May 19, 2010 — B2B marketers are keeping pace with their B2C counterparts in adoption of social media marketing tactics in several key areas …
Penn Olson (blog) Do B2B Marketers Have Their Head in the Sand When it Comes to Social Media ? ReveNews A recent survey from Business.com, as reported by eMarketer, indicates almost three-fourths of B2B marketers have been doing social media marketing for less … What Social Tools Are B2B Marketers Using? [STATS] Penn Olson (blog) all 2 news articles
Posted in B2B, German, Marketing, Mobile, SEO, Social media, Social media marketing, Technology, Twitter, UK, USA, World on 17. May, 2010
It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event to establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. Mashable Media Summit June 8, 2010, New York, NY : Mashable is hosting its first annual Mashable Media Summit 2010 , which is focused on the impact of social media on the news industry, big brands and advertisers. It’ll be unlike any other conference you’ve attended. We’ve eliminated panels, packing the day full with exciting announcements, incredible presentations, powerful interviews and a great deal of surprises. Grab your conference pass now before the event is sold out! Upcoming Social Media Events May 17, 2010, San Francisco, CA : The SF MusicTech Summit will bring together around 700+ visionaries in the music/technology space, the best and brightest entrepreneurs, developers, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment.Entering the discount code Mashable will get you 10% off. Look forward to (hopefully) seeing you there… May 17-19, 2010, Charlotte, NC : Search Exchange is a 3-day action packed internet marketing conference offering insights into social media marketing, search engine optimization, online reputation management and pay-per-click advertising. Learn and network with industry professionals and business owners from around the world. Mashable readers save 10% using code mash10 during registration. May 17-19, 2010, Munich, Germany : a4uexpo heads to Germany for a two day Conference and expo. Over 30 presentations and panel debates on how to embrace the Affiliate Marketing sector, to include how media owners, agencies and advertisers can utilise Social Media platforms within the channel. Topics also include SEO, SEM, Blogging, Best Practice, Video, Mobile and API feeds. The conference includes access to 3 networking parties and promises to attract the very best entrepreneurs and affiliate marketing specialists from across Europe. Mashable readers can enjoy a 10% discount on registration with the code MASH10 . May 17-19, 2010, London : The Future of Web Design is back in London at a brand new venue in the heart of the City. It’s all new for 2010 as the conference expands to a two track two day event with an additional day of workshops. Featuring the very best of the web design industry including Dan Cederholm, Elliot Jay Stocks, Dan Rubin, Paul Boag, Molly Holzschlag, Bruce Lawson, Simon Collison and many more and covering the topics and issues that matter to web designers and front end developers including CSS3, HTML5, jQuery and running your web business. The Future of Web Design is the event to attend to keep up to date and meet fellow designers. Visit http://futureofwebdesign.com/ for further details. Get 15% off a two day conference pass by entering promotional code mashable when signing up. May 18-19, 2010, Santa Clara, CA : The Social Media Strategies Conference is the premier event for CMOs, Social Media Strategist, Managers, Marketers, Search Marketers, Online Community Managers, Corporate Communications, PR, Marketing, Advertising and Recruiting Professionals. This year the conference will focus on how organizations are and can leverage Social Media to achieve their business goals. Hear from the experts about this cutting-edge space, how it impacts your business and how you can leverage it. This conference will feature workshops, interactive sessions, panel discussions and keynotes from thought leaders. Don’t miss it! To save $100 use the promotion code: mashable . May 18-19, 2010, Berlin, Germany : Looking for fundraising for your ICT, cleantech or life science company? Or are you an experienced investor who would like to meet new innovative entrepreneurs? If so, then you should definitely come to the European Venture Market (EVM)! The EVM is a two-day networking conference for investors, service providers and starting entrepreneurs to meet, network and further develop business ideas and projects. The conference program contains company pitch presentations, keynote speeches, industry specific presentations, one-to-one meetings and several other networking moments. Get 10% off by using code MASH2010 . For more information and registration, please visit europeanventuremarket.com . May 19, 2010, Seattle, WA : The Seattle 2.0 Awards recognizes the amazing accomplishments of the best from over 400 Seattle-based tech startups – the second biggest startup cluster in the US – and the exceptional people who are behind their heroic efforst. Vote for your favorites until May 11 and attend the Awards ceremony on May 19 in the biggest gathering of CEOs, founders, entrepreneurs and investors in Seattle, including guest speaker Jonathan Sposato, former CEO of Picnik recently acquired by Google. Use discount code Mashable for a 10% discount. May 19, 2010, Chicago, IL : Collaborate with Social Media professionals across several disciplines at Windy City Social’s Marketing Challenge . This much anticipated event will allow you to share your expertise and learn while competing to be the best and this unique, fast-paced, interactive networking event! Compete in teams against other teams to develop and present the best marketing ideas based on one of three live business cases. Winning team members receive fabulous prizes. There will also be time during the evening to network, enjoy appetizers and meet our sponsor companies. Past event cases include General Motors, Southwest Airlines, Goose Island Beer and Special Olympics. Save $5 off of event registration when you use code MASHFIVE when you register . May 19-20, 2010, San Francisco, CA : Gilbane Conference San Francisco 2010 is focused on Content, Collaboration and Customers. Today web and enterprise content management permeate every aspect of an organization. Internal websites, whether in the form of intranets, blogs or portals and provide efficient ways to collaborate & share knowledge. Customer & internal-facing applications share requirements that call for a number of enterprise content, publishing and infrastructure technologies including multi-lingual, social media, search and integration software. Our conference is focused on what you should expect from these technologies. Mashable readers get to save an additional $200 – just use discount code MARSH when registering! May 19-20, 2010, Hong Kong : Mobile Social Networking Asia . Breaking the Barriers of Social Networking in Mobile – The Next Generation of MSN. The event that will bring the social network giants in mobile, mobile operators, application developers, telecommunication analysts and consultants, broadcasters, social media players and start-ups in the field of Mobile Social Networking in one venue that will uncover and discover the trends in the region and the international scene. Mark your calendars on the 19 – 20 of May 2010 and join us in Eaton Hotel, Hong Kong for the most exciting and interesting Mobile Social Networking event of the year. Some companies onboard the conference: Friendster, Aircel, Bangalink, Plus Eight Star, GrupoDelaware, Zipano Technologies, Waze, Xuqa.com, Virgin Mobile, Maxis, Blogworks, Net Biscuits, Smart Telecoms, Infinita, Aljazeera Satellite Network, Exicon, Citycell, Dialog Telecom, Grameenphone, AdMob. Mention NeoedgeMashable when registering to save 25% discount on the delegate fee. May 21, 2010, London, UK : SMiB10 is not your normal “run of the mill” conference, we are an agile progressive Web 2.0 style conference where the conversation and interaction begins well before the event day and continues long after. We’ll provide you with an outstanding, exciting, far-reaching and educational experience utilising social media experts who are experts in the true sense of the word. If you are interested in networking with the UK’s cream of the crop social media experts, looking for key strategic business insights, answers to organisational challenges you must come along to Social Media in Business. Register using discount code: mashable for a 10% discount off tickets. May 21, 2010, Los Angeles, CA : Business Social Media ( BizSoMe ):Founders of Feedly, Twazzup, justSignal, nicefishfilms and EpicStates share their experience and insights directly with small groups of professionals. Presented in association with The UCLA Anderson School of Management, the BizSoMe workshop provides a practical real-world approach for businesses. Mashable readers should register though this link using discount code MASHABLE for 30% off. May 21, 2010, New Delhi, Indi a: Attend the Digital Media Conclave to hear from leading speakers and visionaries from the Digital and Media world who are instrumental in taking content and media online whether it be your newspaper/ magazines, your books, your music and video or even your favourite soaps and movies. All this while indulging in close customer engagement via innovative brand messaging, cutting-edge apps, value-added services and advertising. Digital Media Conclave brings together digital leaders, media executives, social media experts, book/magazine publishers, content producers and solution providers to discuss the up and coming Digital Media Revolution. Mention on event registration desk that you are a Mashable reader to receive 10% discount/ refund over the normal registration fee. May 22–23, 2010 Los Angeles, CA : The You Conference presents a unique opportunity, to learn personal branding, social media, the art of the hustle, self promotion and create a flood of customers. Gary Vaynerchuk (Crush It!), Dave Lakhani (How To Sell When Nobody’s Buying), Peter Shankman (Can We Do That?!) and Geri Druckman will provide an interactive format enabling each attendee to learn the tools & techniques to infiltrate markets, make social media work for you and be successful. Use promo-code: Mashable for a $50 discount. May 24, 2010, London, UK : IMMERSION is the leading international Forum & Showcase, focused on the business of games and immersive & social media. Ground-breaking sessions, leading strategy, world-beating developers and commissioners, exclusive networking. Virtual goods, micro-transactions, iphone, funding .. just some of the topics. Speakers include: Playfish, Electronic Arts, Rivers Run Red, Square Enix, Bing, Sony, Facebook. Register with promo code MASH15 and save 15%! May 24-25, 2010, San Francisco, CA : The 2010 (fourth annual!) Ypulse Youth Marketing Mashup is a two-day conference where today’s top brand, corporate and social marketers, media professionals, educators and non-profit organizations gather to share best practices, research and the latest strategies on marketing to youth with technology. Don’t miss this year’s keynotes Neil Howe, who coined the phrase “The Millennial Generation,” and anthropologist/Intel Fellow Dr. Genevieve Bell! Register here and receive a 10% discount with the code: MASHABLE . May 24-26, 2010, Chicago, IL : If you want to learn how to create a Twitter account or Facebook Fan page, then School of WOM is not for you. This conference will equip you with the knowledge you need to ensure “no consumer gets left behind.” The curriculum will focus on the power of how great customer service leads to customer recommendations resulting in driving sales, building brands, fostering community, sparking conversations and influencing a company’s culture. School of WOM will ensure that your brand becomes talkable across all consumer touch points. Visit womma.org/schoolofwom and save $200 and receive the early bird rate by using the code: MashableRocks . May 24-26, 2010, Chicago, IL : Human Resources IQ brings you the two-day Social Media for Recruitment Summit on each of the key social media channels. You’ll learn proven success strategies & tactics for recruiting top talent through the hottest online communication tools. You’ll find out how to demonstrate the ROI of your social media programs to your executive team. Mashable readers get an exclusive 20% discount off the standard All Access price with special code IUS_MASH_#1 when registering! May 24-27, 2010, Princeton, NJ : Attend the Advanced Learning Institute’s Forum on Social Media for Pharma : How To Develop, Execute And Evaluate Web 2.0 Strategies To Engage Your Audiences And Drive Business Results, to learn how to incorporate social media into your communications and marketing plans and leverage the latest interactive Web 2.0 tools and techniques to advance your organizational goals. Hear practical advice, firsthand, from leading organizations such as: AstraZeneca; Johnson & Johnson; Pfizer; Daiichi Sankyo; Acorda Therapeutics; Novartis Diagnostics; Sanofi-Aventis Pharmaceuticals; Novo Nordisk; Lundbeck; Fleishman-Hillard Digital; Porter Novelli; National Organization for Rare Disorders; Saatchi & Saatchi Wellness; and more. Mention Mashable when registering to save $200. May 25, 2010, Philadelphia, PA : SocialMediaPlus is a 1 day Social Media and Web 2.0 business conference for business leaders throughout the Mid-Atlantic area. SocialMediaPlus focuses on 4 types of business professionals that most need to understand the effect that Social Media is having on many businesses across the area. Four specific business Tracks include: 1) Executive Track; 2) Marketing and Sales Track; 3) IT Track; 4) Human Resources Track. It’s like 4 conferences in one. Business owners, Executives, Vice Presidents, Directors and Managers from all 4 business units will learn proven strategies and tactics for utilizing Social Media and the technology that drives it. Attendees will learn from some of the industry’s best and brightest minds and hear from business owners and professionals who have succeeded in implementing programs and campaigns built around Social Media and web 2.0 technology. Use promo code MASH15 for a 15% discount. May 25-27, 2010, The Sage Gateshead, UK : Thinking Digital attracts more than 30 of the world’s most innovative, creative, insightful and/or accomplished people to come to The Sage Gateshead, United Kingdom annually in May and talk about their work, inspirations, insights and ideas. Our venue and speakers thereby attract a wonderfully eclectic mix of people from around Northern England, Europe and the world. Mashable readers save 25% using code tdc_mashable here . May 25-27, 2010, Washington DC : Gov 2.0 Expo is THE technology conference and expo for 21st Century Government. It’s the premiere event that — in just three days of sessions, workshops, keynotes and rapid-fire presentations — gives government employees and contractors the practical tools, in-depth technical training and industry contacts critical to implementing new standards of transparency, collaboration and cost containment. Topic tracks include Agile Government, Cloud Computing, Open Data and Web Services, Social Networks and Collaboration and Emerging Topics. Gov 2.0 Expo will showcase the real-world application of Web 2.0 technologies in government and municipal sectors. Register Now & Save 15% using Discount Code: gxp10mp8 at www.gov2expo.com . Gov 2.0 Expo is giving away free Expo Hall Only passes! Use code gxp10mx8 . May 27-28, 2010, Greenville, NC : The Shift Conference is a free, two-night event for businesses to learn how to effectively use social media for cultural and economic influence. Bringing together speakers who are ‘in the trenches” { no big names here! }, businesses who are using social media on an everyday basis and a few other surprises, attendees will receive practical information that they can use for immediate real-world application. Please visit CityShift.org for more information. May 28-29, 2010, Dallas, TX : The Big Design Conference is an intense day of learning within the scope of Strategy, Social Media, User Experience and Code Development. Experts from across the country will gather to present theories, research, experiences and best practices to students, professionals and executives looking to stay on the bleeding edge. Speakers include Jared Spool (founder, User Interface Engineering), Bill Scott (Netflix/author of Designing Web Interfaces: Principles and Patterns for Rich Interactions), Russ Unger (principal, UserGlue), Ryan Merket (founder, Ping.fm), Chris Bernard (UX Evangelist, Microsoft) and many more (full list at http://bigdesign10.com/speakers/ ). Mashable readers receive 10% off conference registration by using the code MASHABLE during the checkout process. June 3, 2010, New York, NY : Hatch Match Columbia 2010 : A great investor and industry event for one-on-one meetings with people you want to meet and have great conversations that stimulate action. This yearly event draws crowds of 400+ with 30+ investors including Union Square Ventures, Bessemer Ventures, Greenhill, Zelkova, NYC Seed, Metamorphic Ventures and more. Additional experts are made available in the areas of mobile, digital, advertising, legal, etc for you to access in the main room. For more information and sign up go to: hatchmatch2010.eventbrite.com to meet one-on-one with NYC investors. Mashable readers can receive 25% off registration with promo code MASH10 . June 4, 2010, Seattle, WA : Bigfoot – The Northwest’s social networking/social media conference is focused on new and modern business concepts. The focus of 2010 is Internet social networking and social media for corporate execs, entrepreneurs, nonprofits and gov’t. In this don’t miss, one-day event, we feature 3 nationally known keynoters and 10 expert breakout presenters (including a Microsoft exec), each providing key social networking/social media takeaways that can be immediately put to use. Sponsorship opportunities are available. Visit http://bigfootsnc.com for complete details. Use registration code mashable for 10% off. June 4, 2010, Toronto, Canada : Branded Content Summit (BCS) 2010 is an annual gathering where marketers, content producers and media convene to understand and profit from the shift towards branded content. Explore branded entertainment, content marketing, the future of video consumption and more. Join us; register now and use the discount code mashable to receive $100 off. June 4-6, 2010, Washington DC : The iPhone/iPad Boot Camp : a 24 hour workshop on iPhone/iPad Development covering basic to advanced features. It is an established certificate training program that trained over 300 iPhone developers since 2008. The D.C. instructor is Dan Pilone, author “Head First iPhone Development” for O’Reilly Press. Developers are able to develop an app after the training. The workshop offers a money-back guarantee after the first day. For limited time only – a 10% discount off the discounted early bird rate – a $400 savings – is offered on the registration page using the discount code mashable . June 4-6, 2010, Hutchinson, KS : Small Business Social Media Summit – A live, rub elbows, shake hands and sit down across a table from other small business owners event. Some of the most respected social media, internet based marketers and small business peers have come together to share their proven strategies. They will give you real life, no hype and the nitty-gritty details you need to know how to take advantage of the benefits social media has to offer any small business. This is your chance to develop a plan and take what you learn home with you. Register now and save at: smallbizsocialmediasummit.com . Special pricing of $180 for Mashable readers is available here . June 4-6, 2010, Chicago, IL : The future of sports media gathers for Blogs with Balls 3 in Chicago at legendary Wrigley Field. This third installment of the conference will focus on sports and local media, the ever-changing face of traditional media, as well as all the ways that mobile and emerging technologies are changing the world of the sports fan (and the companies trying to reach him or her) today. Panels will feature speakers from companies like ESPN, Yahoo! Sports, The Sporting News, emerging blogging and new media personalities and former professional athletes. Register before May 15 and save more than $50 off the full ticket price at blogswithballs3.eventbrite.com . Use code WRIGLEYMASH . June 4-6, 2010, Philadelphia, PA : The iPhone/iPad Boot Camp : a 24 hour workshop on iPhone/iPad Development covering basic to advanced features. It is an established certificate training program that trained over 300 iPhone developers since 2008. The D.C. instructor is Dan Pilone, author “Head First iPhone Development” for O’Reilly Press. Developers are able to develop an app after the training. The workshop offers a money-back guarantee after the first day. For limited time only – a 10% discount off the discounted early bird rate – a $400 savings – is offered on the registration page using the discount code mashable . July 7, 2010, Melbourne, Australia : Digital Sport Summit is Australia’s premier sport and digital media event. Hear from social media pioneers who are changing the face of Australian sport. Learn how social media and mobile technology is taking fan engagement to a whole new level. Featuring leaders in Australian sport and digital media – including Australian Football League star, Harry O’Brien – there is something for everyone. Mashable readers get $20 off the ticket price with the code dssmash . June 7-8, 2010, New York, NY : Kicking off New York’s Internet Week, the CM Summit brings together the leaders of digital media and marketing for two days of thought provoking case studies, insights and conversations. Join major brand advertisers from Fortune 500 companies like American Express, AT&T, Cisco, Starbucks; leading agencies like Group M, Moxie and Razorfish; innovative platforms like Facebook, Foursquare and Twitter; and media companies like Paramount and the New York Times. Mashable readers register now using code MASHPOP for $100 off regular admission price. June 7-10, Baltimore, MD : RailsConf, the largest official conference dedicated to everything Rails, is the meeting place for the most innovative and successful Rails experts and companies. Learn useful information, ideas and techniques you can put to work immediately with a program designed for all levels of expertise. Save 15% with Discount Code rc10mash at www.railsconf.com . June 8-9, 2010, Seattle, WA : Search Marketing Expo – SMX Advanced Seattle is the only search marketing conference designed exclusively for experienced internet marketers. In-depth sessions offered on SEO, paid search, social media and more. Participate in hour-long keynote conversation with Google Senior Software Engineer Matt Cutts. Check out the full agenda . Join the most accomplished search marketers in the world – attend SMX Advanced Seattle. Don’t wait – SMX Advanced has sold out 3 years running. Register now, use discount code smx100mashable to save $100 plus secure your spot. Register today ! June 9, 2010, Mountain View, CA : The Online Community Unconference is a gathering of online community professionals – managers, developers, business people, tool providers, investors – to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. Get $20 off by registering with discount code mashable . June 9-10, 2010, Chicago, IL : Making Media Connections . This annual conference will explore story telling in a digital age bringing together social media experts, nonprofit communicators and media for two days of trainings and panels. Keynoter Deanna Zandt, author of Share This! How You Will Change the World With Social Networking. Use promo code Mashable2010 for 20% discount on conference. June 9-11, 2010, San Jose, CA : No longer a shiny new toy, social media is simply the professional communicators reality. This Social Media Summit brings together today’s top brands and most dynamic presenters armed with cast studies and tested social media applications. Hosted at Cisco Systems headquarters, the conference will deliver practical, proven and innovative strategies and tools for corporate communicators. We invite you to come learn from the best and sharpen your skills in beautiful San Jose. Register today by visiting http://www.ragan.com/finance-MASH10 and you’ll save $200 off the standard registration price! June 10, 2010, Los Angeles, CA : The Sales Innovation Summit is a collaborative event bringing together leaders from the sales, marketing and academic world to rethink the sales cycle. We will explore together how to execute in the new market reality in order to win market share and achieve a sustainable competitive advantage. Tickets are free. June 10, 2010 Manchester, UK : jist, the north west’s leading synchronised communications company are hosting a UK tour of introductory events for businesses looking to use social media as a communication tool. Communicate more effectively with your customers, prospective customers and other major stakeholders! Take a look online http://email.jistuk.com/T/ViewEmail/r/9961002AAB0F3900 – Use discount code mashable1 to get 10% off your ticket. June 11-20, 2010, Washington, DC : Digital Capital Week (#DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital in our nation’s capital. Modeled after Internet Week NY, Social Media Week, FotoWeek DC, Fringe Festival, etc. — DCWEEK will consist of a series of distributed events produced and hosted by individuals, organizations and community groups. Technologists, Artists, Entrepreneurs, Communicators, Govies and social capitalists of all kinds will participate in panels, workshops, projects and parties. Register at dcweek.eventbrite.com – general admission is FREE. June 13, 2010, Los Angeles, CA : Fashion Camp: Fashion Industry’s First UnConference presented by Mashable, FashionablyMarketing.Me and XCVI Clothing. Fashion Camp LA is an interactive one-day conference, that brings together fashion industry professionals, bloggers and designers and teaches them how to use technology as a marketing and business development tool. Tickets are $10-20.00; use code MASH for 25% discount! June 14, 2010. New York, NY : Join the Real Time Revolution at TWTRCON NY , the Twitter for Business conference. Hear case studies and learn best practices from top organizations using real-time tools to deliver bottom-line results. Learn how to drive revenues, build your brand and listen and respond to customers and stakeholders using Twitter. Register today with code DVYN301 and save 20%. June 14, 2010, Seattle, WA : Online Marketing Summit (OMS) is coming to Seattle with all new B2B and B2C case studies and social media integration tracks, unparalleled networking opportunities and an exclusive “Social Media and Content Marketing Workshop and Breakfast,” brought to you by the Online Marketing Institute and Wharton Interactive Media Initiative. Learn search, social media and integrated marketing from leading experts such as REI, SEOmoz and Web Analytics Demystified. Register now with promo code MASH20 for 20% off. June 14-15, 2010, San Diego, CA : Bring your agency knowledge about emerging media, digital media buying/planning and the latest in analytics, usability and testing. These 2-day agencyside workshops provide hands-on training for digital marketing experts in the fields of social media, mobile marketing, online media buying, usability and web analytics. Workshops are held on June 14-15 at the Andaz Hotel in San Diego, CA. All workshops are designed specifically for the agency audience. Use discount code mashable to save 15% off registration at any time. Learn more and register today . June 14-16, 2010, New York, NY : Arm yourself with the best digital and direct marketing strategies at Digital Marketing Days. You’ll learn the latest strategies and best practices to acquire and retain customers in the digital era. Be privy to over 40 educational sessions on email, mobile, search, b-to-b strategies, international marketing and more, as well as keynote presentations, intensive workshops, a multichannel exhibit hall and fun networking opportunities. Mashable readers get $100 off the full access or daily conference pass with key code MASH1 . Exhibit Hall Only passes are free until 5/28/10. Sign up today at www.dmdays.com . June 15-16, 2010, Chicago, IL : Building on the success of the 2009 event, The 2nd Annual Health Care New Media Marketing conference will feature presentations from healthcare executives that implemented Web 2.0 strategies and developed quality metrics for evaluating the success of new media campaigns. Over the course of two days, attendees will have the opportunity to learn from thought leaders from major hospitals, healthcare institutions and social media outlets. Through a series of case studies and forums, attendees will walk away with the tools needed to ultimately reach consumers through new media in an accurate and appropriate. Discount code: MASHABLE get $50 off. June 15-16, 2010 New York, NY : How your business can use social media for better marketing and communications: learn best practice through practical case-studies from corporate peers at 20+ experts from big businesses like McDonald’s, Dell, GM, PepsiCo and Adidas share best practice at new conference designed for large businesses. Companies like General Mills, Sears, Timberland and Merck are already attending. You can download a PDF brochure, book a ticket or even read our free white paper at our website here . Mashable readers save $200 if you quote MSH200 when booking. June 15-16, 2010, Wilmington, DE : Join the sharpest minds in the investment community at the 2010 Early Stage East Venture Conference, the exclusive venture capital showcase for promising young companies. Listen to these high-growth startups present in the areas of Financial Services Tech, Cleantech and Media Tech and connect with an audience representing over $5B in capital. Our featured guests and panelists include keynote Daymond John, Founder of FUBU, Josh Kopelman, managing partner of First Round Capital and Jeff Pulver, founder of the #140 Conference. Register now to get the early bird discount. Mashable readers please use ESEM for $100 off. June 16-18, 2010, New York, NY : Like every other industry, financial services is being transformed by the power of social media. We’re covering every topic of interest to PR, Marketing, Investor and Media Relations professionals. You’ll discover the best way to pitch stories to the media about your company on Twitter, how to get the C-suite to buy into an aggressive social media plan and how NASDAQ Corporate Services helps companies track their online brand to make better decisions about their corporate strategy–the ideas go on and on! Register today by visiting http://www.ragan.com/finance-MASH10 and you’ll save $200 off the standard registration price! June 17, 2010, London, UK : Social Media Marketing 2010 will bring together some of the finest social media minds to discuss the latest campaigns, techniques and theories for achieving viral marketing success. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive returns. Social Media Marketing 2010 will allow attendees to question the world’s leading social media experts, including Chris Brogan & Brian Solis (via video), Mat Morrison, Andrew Walker, Charlie Osmond, Richard Sedley, Murray Newlands, Luke Brynley-Jones, Sue Keogh and Nadeem Azam. Register with code mashable to get a 10% discount. June 17, 2010, New York, NY : Untethered 2010: Profitable Media in the Tablet Era. How will tablets and e-readers change the media, publishing and advertising business? Join the media and technology experts who are shaping this quickly evolving market for an intense day of discussion and debate. Featured participants include top executives from Simon & Schuster, NPR, Google, Sony, The Washington Post Company, HarperCollins, Ogilvy & Mather, Condé Nast Digital, Starcom MediaVest, Razorfish, Hearst and more. For full details and to reserve your seat today, please visit http://untethered.thebigmoney.com . Use special code MASHABLE for a 20% discount at registration. June 18-19, 2010, Washington DC : The third annual Blogging While Brown Conference gives Bloggers of Color an opportunity to meet, network and learn about the latest technology to assist them with creating and distributing their content. During tremendous economic uncertainty and evolving technology, maintaining cutting-edge skills and strengthening relationships are more important than ever. As digital media content creators and distributors, bloggers rest at the intersection at some of the most challenging policy issues of our time, including broadband internet access, net neutrality and an evolving business environment for content providers. Register today and save 10% with promo code BWBMASH2010 . June 21-23, 2010, Denver, CO : Hosted by WebmasterRadio.FM, AffCon 2010 is a conference series designed specifically to meet the needs of affiliate marketers. As such, admission is FREE for all working affiliates to attend! Don’t miss out on this unique opportunity to meet and share ideas with the brightest business people in the affiliate marketing industry. Pulling together an amazing lineup of session panelists and speakers (including super affiliates), AffCon 2010 – Denver also features an exhibit hall, general and targeted skills sessions, networking and WebmasterRadio.FM’s epic AffiliateBash. Get registered today! June 21-24, 2010, Ottawa, ON : Attend the Advanced Learning Institute’s Forum on Social Media for Government : How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started. Hear practical advice, firsthand, from leading organizations such as: City of Ottawa, ON; Public Safety Canada; U.S. Department of State; Norfolk County, ON; Canadian Internet Registration Authority; Office of the Ombudsman, ON; Alberta Environment; Office of the Privacy Commissioner of Canada; Public Service Commission of Canada; Ottawa Public Library; Department of National Defence; Corporation of the City of London, ON; Thornley Fallis Communications & 76design; and more. Mention Mashable when registering to save $200. June 22-23, 2010, Atlanta, GA : The Business Of WordPress Conference is focused on providing generally non-technical business people with a roadmap for how they can leverage WordPress to establish or advance their business’ presence on the web. This two-day event will include a Workshop Day on June 22nd for hands-on WordPress training. The second day will be an all day conference to learn what’s possible on the web today with WordPress, which now makes it easy for almost anyone to launch a world-class website. Register now and save 15% off of the June 23rd Conference. Use discount code mashable . June 22-24, 2010, Santa Clara, CA : Now in its third year, Velocity – the Web Performance and Operations Conference from O’Reilly Media – is dedicated to helping people build a better Internet that is Fast by Default. Join hundreds of web developers and experts under one roof, Velocity packs a wealth of big ideas, know-how and connections into three concentrated days. You’ll be able to apply what you’ve learned immediately for high impact results and you’ll come away prepared for what’s ahead. O’Reilly Velocity 2010 is the premier conference dedicated to building industrial strength sites, at internet speed. Register Now and save 15% with Discount Code vel10msh at http://en.oreilly.com/velocity2010 . June 23, 2010, San Francisco, CA : The B2B Search Strategy Summit is designed by B2B Search Engine Marketers for B2B Search Engine Marketers to provide strategic and tactical Marketing knowledge and bring together the best minds in B2B search engine marketing, email, PR, social media and lead generation to share leading-edge information and experience. Conference attendees will walk away with a toolbox full of new strategies and tactics to apply immediately to current B2B Marketing challenges and opportunities. Register today and save 30% when you use the code MASHABLE . Attendance is limited to 150 B2B marketing professionals. June 23-24, 2010, Boston, MA : Join us for the USENIX Conference on Web Application Development (WebApps ‘10) which will be part of the USENIX Federated Conferences Week. WebApps ‘10 is a new technical conference filled with the latest research in all aspects of developing and deploying Web applications. The diverse 2-day conference program will include invited talks by industry leaders including Adam de Boor, Google, on “Gmail: Past, Present and Future,” a variety of topics and new techniques in the paper presentations, WiPs and a poster session. Since WebApps ‘10 is part of USENIX Federated Conferences Week, you’ll also have increased opportunities for interaction and synergy across multiple disciplines. Learn more at http://www.usenix.org/webapps10/mash . Receive $100 discount by entering CONW10MASH upon registration. June 23-25, 2010, Boston, MA : Join us for the 2010 USENIX Annual Technical Conference (USENIX ATC ‘10) which will be part of the USENIX Federated Conferences Week. Don’t miss the 3-day conference program filled with the latest innovative work in systems research, including invited talks by Ivan Sutherland on “Some Thoughts About Concurrency,” Ben Fry on “Visualizing Data,” and Matt Welsh on “RoboBees.” Find out about the latest in groundbreaking systems research in the paper presentations, WiPs and a poster session. Since USENIX ATC ‘10 is part of USENIX Federated Conferences Week, you’ll also have increased opportunities to network with peers across multiple disciplines. Learn more at http://www.usenix.org/atc10/mash . Receive $100 discount by entering CONW10MASH upon registration. June 24, 2010, Oklahoma City, OK : Get Social Conference is hosting a groundbreaking social media business event in Oklahoma City. GSC is a traveling half-day unconference focused on the business case for social media. This cozy unconference is limited to 150 attendees at a cost of $100 & includes VIP all-access to the legendary OKC Tweetup boasting 400+ attendees. Mashable readers receive a 25% off discount by using the code Mashable. June 24-25, 2010, New Orleans, LA : At The Customer Centric Solutions Expo we’ll discuss how health plans should re-assess their customer service practices to ensure they implement “new” service models that meet the needs of their members. As health plans implement strategies to transform their business into customer centric organizations, essential to their success will be new customer service models supporting marketing, communications and benefit design strategies. Remain competitive in this new marketplace, register today to SAVE $200 on the current registration rate, mention PROMO CODE: XCX344 to qualify (not valid for gov’t rate). June 25, 2010, Walla Walla, WA : The Wine Bloggers Conference is now in its third year, with wine bloggers, social media experts and wine industry insiders gathering in Walla Walla, the heart of Washington’s wine country. The conference is limited to 300 attendees and content will focus on blogging and social media as related to the wine industry. Sponsorships are still available for wineries or other companies wishing to promote their product or service to wine bloggers. Mention mashable on your registration form to receive a $10 discount, not combinable with other discounts or for those already registered. June 25, 2010, London, UK : Cleaning up communications : Let’s face it. For reputation makers – from ’social media experts’ to ‘communicators’ , PR folk and ‘reputation managers’, that ’spin doctor’ tag is never too far away and our collective reputation is less than pristine. In an environment where trust is vital, what can be done to clean up communications? An informal, conversational event, with speakers including the PRCA. Free event. July 26-28, 2010 Chicago, IL : Celebrate the 5th Anniversary of the eduWeb Conference , a premier annual event for higher education. We have 4 tracks, 46 presentations, 4 pre-conference workshops, 2 receptions and a dynamite program. Professionals in marketing, PR, alumni, admissions, advancement, student affairs, IT, athletics and other HE departments attend eduWeb to learn how to strategically communicate through their online presence. Register now and save an additional $50; use discount code: 10eduWebMash . June 29, 2010, San Francisco, CA : Whether it’s social games, social news, social discovery, social search or other forms of social solutions, developers today are facing new hurdles in building instantly scalable products. As new technologies emerge to address the challenges faced by social application developers, it’s increasingly important to come together for knowledge sharing purposes. The first Social Developer Summit will bring together social application developers to discuss the challenges, solutions and best practices for building applications in the rapidly expanding social web economy. At the Social Developer Summit, industry experts will share tips and case studies for building high performance social web products. Register with promo code SDSMASH and save 20%! June 29-30, 2010, London, UK : The 2nd annual Cloud Computing and Enterprise 2.0 World Forum is the perfect event to learn and discuss the future development and integration of cloud and enterprise 2.0 services and products. Building on the success of the 2009 show, this two day conference and exhibition will provide a focused platform for the global cloud computing and enterprise social media industry. The 2010 show will include a free-to-attend exhibition with scenario based workshop area and key service providers demonstrating their products. July 1, 2010, London, UK : Brand Republic’s Achieving Maximum Value From Your Social Media Strategy conference. Learn which social media strategies have yielded proven results, how to build brand awareness, deal with negative PR, gain senior buy-in, measure and monitor your success and integrate your social media campaign with traditional marketing and PR. Roundtable discussions, case studies and presentations from social media experts including: BT, Photobox, Speedo, BSkyB, Facebook, Lastminute.com, Labour Party, Amnesty International, Mirror Group, TripAdvisor, Fatface, Space.NK, SeaFrance and many more. Register online quoting MASHABLE50 and receive an extra £50 off the early booking discount at www.socialmediastrategyevent.com . July 2, 2010, London, UK : Social Media and the Social Web are two of the most dominant web trends today. BrightLemon are bringing together a number of leading figures in this field to discuss why, how and who should use the “Social Web”. The focus for this event will be on building online communities, social web tools and how they benefit organisations and brands. Register for FREE now. July 12-13 & 15-16, 2010, Singapore & Hong Kong : Join us at this Media Relations conference. This 2-day event will see leading PR practioners gather to share more about the integration of social media & traditional media. PR professionals can look forward to discussing strategies that help you achieve your communication objectives and enhance your media relations & positive coverage. Learn how top B2B and B2C companies integrate new media tools for an all-rounded approach. Register today. Save 10% when you enter Mashable under ‘Additional Info’. July 13, 2010, London, UK : This senior level forum offers SVPs, VPs, Directors & Heads of eCommerce, Online, Marketing, Digital and Customer Experience the opportunity to discuss strategies, solutions and best practice for enhancing the customer experience and delivering competitive differentiation by effectively managing and integration online, social and mobile channels. Offering a unique mix of keynote briefings, interactive discussions and one-to-one meetings Customer Experience Online will provide you with a unique opportunity to propel your online initiatives to success and position yourself at the forefront of the industry. Spaces are limited and by invitation only, click here to find out if you qualify. When booking your place, please use discount code MASH_BAN for a 10% discount. July 19-23, 2010, Portland, OR : OSCON takes place at the Oregon Convention Center in Portland, Oregon. In its 12th year, OSCON continues to be the premier meeting ground for everyone using open source. At OSCON, you’ll participate in hundreds of sessions covering open source languages and platforms, practical tutorials that go deep into technical skill and best practices, inspirational keynote presentations, an Expo Hall featuring dozens of the latest projects and products, fun networking events and activities and the best “hallway track” around. No matter the economic climate, a strong technology foundation is the key for moving your business and projects forward. In just five information-packed days (and nights) OSCON gives you the tools you need to succeed. Join over 2,500 people passionate about open source and register now and save 15%. Use discount code os10mash when registering at: http://www.oscon.com/oscon2010 . July 20, 2010, New York, NY : Word of Mouth Supergenius is where you’ll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies and six brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program and earn amazing word of mouth. Save $75 off registration by using the code ILoveMashableWOM . August 13, 2010, Nashville, TN : At Big South Social Media Summit , come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino’s as well as social media loving celebrities who will speak directly on how they drive ROI through social media. Speakers will share real-world success stories, pit falls and case studies to demonstrate the true value of social media. This summit will allow business leaders to finally understand how social media can propel their business and how to produce real results. More than the mechanics, this is a relatable summit that will open eyes to the power of social media in business. Get 15% off the ticket price by using the vacomash discount code. August 15-17, 2010, New York, NY : Affiliate Summit East , the premier affiliate marketing conference, is taking place August 15-17, 2010 in New York City. This three day conference includes an exhibit hall with affiliate merchants, vendors and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. Use discount code mashable for 10% off any pass type. August 16-20, 2010, San Francisco, CA : Discover the tools of engagement at this year’s SES San Francisco . No longer just lecturing your customers, learn to listen and converse in a more social world. Our experts will show you how integrating search, social media and video in even basic ways will transform both your site’s visibility and profitability. Packed with sessions on PPC management, information architecture, social media, local search, mobile application development, video optimization and other advanced topics, we have created an educational and networking environment designed for both beginners and veterans in digital marketing. Register by July 30th and SAVE up to $554 with code MHNY15 . August 26, 2010, Galway, Ireland : Attend BlogTalk 2010: the 7th International Conference on Social Software . Join developers, researchers, practitioners and others who share, analyze and enjoy the benefits of social software and social media. Keynote speakers including Stowe Boyd, Dan Gillmor and Don Thibeau will share insights and discuss future developments. There will also be a one-day workshop on microblogging as part of the event. The cost is €200 for early birds and €250 for regular registrants. Use the mashtalk promotional code when registering to save 10%. We will also have a medieval banquet, but space is limited so register early. September 7-9, 2010, Las Vegas, NV : The Global App Show is focused on delivering the optimum network environment for app developers, mobile manufacturers, businessmen and users alike. If you are serious about your app, if you want to increase your downloads, users and audience growth rate, improve your development skills, quality or functionality of your app, if you want to influence decision makers, find experts, sell a product or service, if you want to promote yourself as an industry expert, or build your brand, then you cannot afford to miss the Global App Show. Go to GlobalAppShow.com , mention MASH and receive $25.00 off your show pass. Early pricing ends June 15th. September 16-17, 2010, Dallas, TX : This year’s 2nd Social Media Optimization Summits event, presented by Multifamilypro, brings together small to mid-sized business owners with an interest in putting social media to work successfully within their organizations. The event offers two full days of intensive, hands-on workshops from the intermediate to advanced level, led by top social media experts including Brian Solis of FutureWorks, Jason Falls of SocialMediaExplorer.com, Shama Kabani of The Marketing Zen Group and Shama.TV, Geno Church of Brains on Fire and more. The unique “See it. Hear it. Do it.” approach allows attendees to learn by doing and begin applying newly-acquired skills and knowledge while the event is underway. Register now and save $125 at: http://optimizationsummits.com/ . Use discount code Mashable . September 21–22, 2010, London, UK : ad:tech London is the UK’s essential free to attend event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends. The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital innovators and marketers. Mashable readers can take 20% off their conference ticket price – call John Corrick on + 44 (0) 203 180 6595 and quote Mash10 . Register online now at: www.ad-techlondon.co.uk . September 22-23, 2010, Singapore, Asia : At Social Media World Forum Asia , become educated, discover, engage, network, share and collaborate in the world of social media. Ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and building communities. learn from social networks, brands, advertisers and analysts. Mention you are a Mashable reader to receive 15% discount September 27, 2010, Miami, FL : Calling all Affiliates, Merchants, Advertisers and Social Media Strategists looking to CONNECT to the right people, LEARN from the experts, increasing their EARNING potential and GROW their business! The Performance Marketing Expo is the premier event for best-in-class educational sessions (become an expert at Landing Page Optimization, Search, Social Media Strategies and Relationship Management), highly effective facilitated networking (in the Tune-Up Shop, Idea Factory, Masters of the Universe Roundtable sessions) and access to the leading Super Affiliates (Stephanie Nelson, Coupon Mom – Zac Johnson, MoneyReign, – Todd Martini, Alex’s Coupons – plus, eCoupons, MarketAmerica, TrialPay, Parent Media and more). Save 15% when using code PME2010MASH at www.iirusa.com/performancemarketingexpo . October 17-20, 2010, Scottsdale, AZ : agencyside presents one of the only digital marketing conferences exclusively developed for agencies. BOLO 2010 brings new ideas, new knowledge and actionable next-steps to both help your bottom line and achieve the goals of your clients. We realize time and money are both tight. That’s why we’ve designed a conference that’ll expand how you think and at the same time teach you hands-on how to manage digital more efficiently. You’ll hear from industry thought leaders through keynotes, panel discussions and one-on-one meetings. agencyside has a proven track record for helping agencies become experts in the digital space. Build a team of subject matter experts. Fine tune operations to sustainable profitability. Generate new business for digital marketing services. This event will show you how. Early Bird of $699/person through June 18th. Use discount code mashable to save 15% off registration at any time. October 26, 2010, San Jose, CA : Get real about social media at SocialTech 2010 —the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble and Jeremiah Owyang. Can’t make it to San Jose? You can join us online. Register today and save 10% with coupon code MASH10 ! The Mashable Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite. Reviews: Australia , Bing , Facebook , Flickr , Forum , Foursquare , Friendster , Gmail , Google , Internet , Mashable , Mobile social networking , Ping , Twazzup , Twitter , Web Design , WordPress , awards , feedly , picnik , social media , sports , timberland , video
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