Newspapers’ Web Traffic Rises
Posted in Technology, USA, World on 25. May, 2010
Newspapers may be struggling to monetize their online versions, but they’re doing just fine with increasing Web traffic.
Rubicon Adds Malware Fighter SiteScout
Posted in Technology, USA, World on 25. May, 2010
The Rubicon Project has acquired SiteScout in a further bid to build out its publisher-side tech platform.
Yahoo Polishes Up for World Cup
Posted in Marketing, Mobile, Technology, USA, World on 25. May, 2010
Yahoo has launched a content and marketing initiative including microsites, mobile experiences, online games and search tools.
Digital Dips Toes Into PR Waters
Posted in Social media, Technology, USA, World on 23. May, 2010
Digital shops big and small are entering a territory once the exclusive terrain of public relations agencies: they’re hiring PR veterans in an effort to establish primacy in the fast growing but unsettled area of social media, betting their expertise in content can be complemented with PR-like capabilities. For digital shops like TBG, EVB and Mekanism, earned media is nothing new. The problem began when clients expected pieces of creative to “go viral” without any paid media support.
Social Media Ad Spending Lags
Posted in Social media, Technology, USA, World on 23. May, 2010
Social media use is exploding, but ad spending in the sector continues to be a blip on the radar for most brands.
iPad Mania’s Winners and Losers
Posted in Technology, USA, World on 21. May, 2010
Even with 1 million or so iPads out there, no print publishers can lay claim to huge numbers of downloads yet.
FTC Approves Google’s AdMob Buy
Posted in Mobile, Technology, USA, World on 21. May, 2010
Feds OK $750 million acquisition of mobile ad network, despite lingering “serious antitrust issues.”
Google to Launch Chrome Web Store
Posted in Apple, Technology, USA, World on 20. May, 2010
Google said it plans later this year to launch the Chrome Web Store, the online equivalent of Apple’s App Store.
Atom.com to Develop Web Originals
Posted in Technology, USA, World on 20. May, 2010
MTV Networks’ male-skewing humor site Atom.com plans to develop more than a dozen original Web series.
HuffPo to Roll Out ‘Doers’ Video Series
Posted in Technology, USA, World on 19. May, 2010
The Huffington Post is launching a new video series with the help of its rabid user base. The offering will feature interviews with innovators in various fields.
