This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. The goal of recruiting is to find the right person at the right time. Logically, that means one source is never enough. You’ll want to tap into diverse mediums to find the best candidates. Social media is no exception. Each platform has its own unique demographic. You’ll want to consider that audience when making the decision about which applications to use for your recruiting efforts. Regardless of the application, there are some common elements to using social media for recruiting. Here are six things to consider when using any social media application for recruiting. 1. Create an Online Presence That Reflects Who You Are Having a nice avatar, succinct bio and current contact information will make people want to connect with you. Be sure to organize your social media profiles to provide potential contacts with a better idea of who you are so they have a reason to communicate with you and form a relationship. “It’s about being human”, explains Bill Boorman , author of the Recruiting Unblog . “People connect with people, not brands. Connect with everyone because you never know who will make that referral or connection for you.” 2. Make the Most of Your Time A large part of any success with social media is involvement. This is especially true if you want to use social media for recruiting. While mobile applications can help with this, Boorman agrees, “It takes a big investment of time to build a talent community.” To target your efforts, he suggests asking people directly which channels they use and looking at what your competitors are doing. “Consider directing your messages to a single point, like a relevant blog or company website.” 3. Individualize Your Approach At some point, you have to connect with people you don’t know and become a part of their conversations. “I actually find it easy,” says Chris Havrilla national recruiting manager for Hitachi Consulting , a global leader in delivering business and IT strategies. “I have found if you communicate with people in a meaningful and thoughtful manner, you can never go wrong.” Havrilla’s approach is to connect with people who have a genuine interest in his business and industry. “I follow or connect with people related to that space, ‘listen’ to and learn from the conversations, and participate when appropriate. If you are connecting with someone directly, be ‘individualized’ in your approach — take the time to understand who you are reaching out to and be respectful of their time and attention.” 4. Be Authentic Recruiters always want to see the ‘real candidate’ and in order to do that, they have to be real as well. Amanda Hite , founder and CEO of Talent Revolution Inc. , says when it comes to social media: “Remember it’s NOT about the tools it’s ALL about the relationships.” So don’t be afraid to be yourself. Hite adds, “Being the authentic, unapologetic you is totally on trend. But more importantly when you embrace your own authenticity and stay committed to ‘being you’ no matter what, you’ll attract the kind of clients and employees that do the same and are the best match for you.” 5. Share Interesting Stuff All work and no play is boring. So sharing news, tidbits, etc. of general interest can create what might be the equivalent of “social media small talk,” which leads to bigger conversations. Sylvia Dahlby works for SmartSearch , a leading talent acquisition system and recruiting business software solution firm. She works from home and lives in Hawaii. “Before social network sites like Twitter and LinkedIn , I belonged to dozens of old-style online newsgroups. Now, I leverage the new social networks much in the same way,” Sylvia explains it’s still important to interact with others. One of the things Sylvia mentioned was her Twitter account because she mixes her recruiting knowledge with Hawaii tidbits. “My Twitter account is for personal branding and making connections. I mostly tweet about my work, my product and the recruiting industry during business hours, chat with friends and business associates throughout the day, and throw in a mix of my hobbies and certain interests (such as Hawaiiana). I treat Twitter as my office ‘water cooler’ or after-hours ‘cocktail party’ where I can catch the news and buzz from people in various online communities around the world.” 6. Focus on Substance If someone directs a question at you via social media, find a way to respond, even if it’s to take the conversation offline. “The key is substance,” says Steve Browne , executive director of human resources for LaRosa’s Inc. , a Cincinnati based regional pizzeria with 63 locations. “I’d recommend people using social media for recruiting [focused] on substance and not just resume information. Look at how the candidate is connected in the social media arena, and are they contributing to their profession, or just lurking. If they’re engaged online, chances are they would be engaged working for your company.” Many recruiters realize that when it comes to recruiting, social media tools are just that – tools. The real value is in how the tools are used. Havrilla explains, “Social media can give you a great and efficient way to engage with your community – candidates, clients, customers, partners, prospects, etc. – on a very level playing field with the companies you are competing with for talent (or business). The key is to make sure you have the time to invest in to it. At a very basic level this is all about networking. The use of social media tools has greatly enhanced my ability to build, grow, and nurture my network. These tools are not a magic bullet though — to get value from your network, you have to add value to it.” For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook More business resources from Mashable: – 10 Essential Tips for Building Your Small Biz Team – HOW TO: Get the Most Out of Offline Networking Events – HOW TO: Market Your Small Business With No Budget – 5 Ways Small Businesses Can Leverage LinkedIn’s New Features – How Data is Redefining Business Relationships Images courtesy of iStockphoto , alexsl , mikkelwilliam
Sometimes flinging a virtual cupcake at a Facebook friend just isn’t enough. As you may know, Facebook has offered the option of purchasing real gifts since last summer. A big pro here is that you don’t need to know the person’s address to send them a physical gift. And like the Twitter gifting services we recently rounded up, the service makes it easy to integrate birthday, anniversary, and holiday shopping right into your favorite social network. Take a look at our quick how-to guide below, and if Facebook’s in-house offering doesn’t quite do it for you, check out the three alternatives we’ve also detailed. Buy Facebook Credits First things first: You need to get yourself some legal Facebook currency in the form of “ Facebook credits .” You can purchase this virtual currency by going to the “Payments” tab in “My Account.” Options to pay include Visa, Mastercard, American Express, Discover or JCB credit cards, PayPal or via cell phone. At the moment, one credit equals 10 cents, so you can buy 50 for $5, 100 for $10 and 200 for $20. Head to the Gift Shop Once your virtual wallet is full of money, head over to the Facebook store where you are presented with the options of “Music and MP3s,” “Virtual Gifts,” “Charity,” “E-Cards,” “Sports,” and of course, “Real Gifts.” Enter the name of the person you want to send the gift to and you can then choose from toys, flowers, candy, baked goodies from Mrs. Fields, various items of jewelery, some smaller consumer electronic items, Fandango movie tickets, and our favorite — all sorts of geeky products from ThinkGeek . A nice touch is the ability to choose the delivery date. If you’re super organized and know your Facebook friend has a birthday coming up in the next few weeks, you can get the gifting sorted ahead of time. If you do know the address of the person you want the item sent to, you can add it. But the system works on the basis of the giftee confirming a delivery address once they get the wall notification (with a message personalized from you) that you want to post them a present. And that’s it folks. And by the way, if the person refuses your gift for any reason, then the order will be canceled and Facebook will refund your credits — but not your feelings. 3 Alternative Services 1. DashGift This Boston-based startup offers a limited service at the moment, but is certainly one to watch if they manage to sign up more partners. The premise is quite simple: You post a gift on your friend’s wall via the Facebook app. Your friend hits a link to get a DashCode and then goes to the local store/venue to redeem it for the item. At the moment, some elements of the service are limited to the Boston area, such as SWEET cupcakes, a beer voucher for Tommy Doyle’s Bar, and Finale Desserts. But Fandango movie tickets and the $10 global giving donation are open to all users. Expansion into other local areas is planned this summer, so be sure to bookmark this app. 2. Friendgiftr Friendgiftr has had no trouble signing up partners. Its social gift card service currently works with around 150 companies, many of which are major names. You can buy a gift card from any of the stores and present it to a friend on Facebook. Your friend can then either shop online with a card code, request a hard copy version to be mailed to them, or — and this bit is cunning — swap the card for one from another retailer. So if you send someone a Lands’ End gift card, but they’re really more of an L.L. Bean kinda guy, they can do a switcheroo without you ever knowing. 3. ParcelGenie ParcelGenie is a fantastic resource for small, affordable and fun gifts, such as candy, buttons, key rings and the like. Via the Facebook app, you can chose a gift, select a friend to send it to, and personalize a message that will be posted on their Facebook wall, after which they need to let ParcelGenie know where to mail the item. The app cleverly displays Facebook friends’ upcoming birthdays, so you may end up sending more than you expected to. For more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook More Facebook resources from Mashable – 5 Essential Facebook Privacy Tips – HOW TO: Find Long Lost Friends on Facebook – HOW TO: Disable Facebook’s “Instant Personalization” [PRIVACY] – 5 Tips for Creating the Perfect Profile Pic – 5 Ways Facebook Changed Dating (For the Worse) Image courtesy of iStockphoto , kutaytanir Tags: DashGift , facebook , friendgiftr , Gifts , how to , List , Lists , parcelgenie
Greetings, music lovers! Thanks for tuning in for this week’s edition of Free Music Monday , where we give you 10 free tracks in honor of the #musicmonday tradition on Twitter. We hope you enjoy this week’s eclectic selection of free tunes we’ve collected. If there’s a genre you’d like to hear more of, drop us a line in the comments. And if you’d like to appear in a future edition of Free Music Monday, please check out the submission guidelines at the end of this post! And as always, thanks for tuning in to Free Music Monday! 1. [FOLK] Sean Hayes: “Garden” — San Francisco-based singer/songwriter Sean Hayes offers Mashable readers a free download of “ Garden ” (right-click to get it) from his album Run Wolves Run . Check out the video for the track below, and listen to more from the artist on his website . 2. [MASHUP] Norwegian Recycling: “Singularity” — Mashup artist Norwegian Recycling wanted to pay tribute to singing as a “fundamental part of our musical identity” in this track, which melds together Travis’s “Sing,” Iyaz’s “Replay,” Kelly Clarkson’s “Already Gone,” Oasis’s “Wonderwall,” Christina Aguilera’s “Genie In A Bottle” and No Doubt’s “Don’t Speak.” Right-click to snag the download . You can also check out the video for the track below and find out more about the artist on his blog . 3. [HIP HOP] Kinetics and One Love: “The Graduation Song (Ft. Wynter Gordon)” — It’s the time of year when colleges and universities say goodbye to the senior class, so for those about to graduate (and those who have recently done so), we salute you. Cornell hip hop duo Kinetics and One Love salute you too with this track (right-click to get it); hear lots more from them on their website . 4. [ROCK] The Foot: “Seeing Red” — Denver’s The Foot count classic rock’s The Beatles, Led Zeppelin and The Who as influences along with a solid streak of modern rock from Muse, Incubus and The Raconteurs. The trio offer Mashable readers a free copy of “ Seeing Red ” (right-click to snag it) from their new album Primary Colors ; order the CD or download the rest of the tracks for a “name your price” bargain at Bandcamp . 5. [EXPERIMENTAL] Charlie McCarron: “The Farmer” — This track (right-click to snag it) is part of an ambitious three-disc “cinematic double album with a twist” dubbed The Mystery of Grey Matters . Composer Charlie McCarron got the idea to create the “supersaturated musical mashup” while listening to a double disc from the Red Hot Chili Peppers. Two years and over a hundred musicians and voice actors later, the polyalbum — described by the artist as “audio cinema: a movie for your ears” — was finished; download the entire thing for a “name your price” cost, or use the widgets below to stream or download. Prelude To A Life by Charlie McCarron Seven Days by Charlie McCarron I by Charlie McCarron 6. [INDIE] The Middle East: “Blood” — Melodic and wistful folk rock characterizes this track from Townsville, Australia’s The Middle East ; download it via the widget below. Stream the rest of their five-song EP or pick up a copy on the band’s website , and check out the video for “Blood” beneath the download widget below. 7. [ROCK] Vampire Sex Kittens: “Jane Tricky” — Snag a healthy dose of grungy, lo-fi, electro-infused rock from Los Angeles-based Vampire Sex Kittens with one right-click . Check out more from the artist at The Orchard . 8. [R&B] Dominic Gonnella: “Fight For Love” — Right-click for your free track from singer, songwriter and producer Dominic Gonnella. Check out more from the New Jersey-born and Southern California-based producer on MySpace . 9. [ELECTRONIC/REMIX] Kids of 88: “My House (RAC Mix)” — New Zealand’s Kids of 88 offer a free copy of their single “ My House ” (right-click to download it) given the Remix Artist Collective treatment. The two describe their music as a “whimful combination of dirt spitting kicks and feathering grit. An overdose of nightlife; the lubricated moan of spilt vodka.” Find out more about the group on MySpace and look for their forthcoming full-length album to drop mid-July. 10. [ROCK] The BulletProof Vests: “(Don’t) Throw My Love Away” — Memphis rock and rollers The Bulletproof Vests offer a free download of their driving new single “ (Don’t) Throw My Love Away ” (right-click to get it). Stream the B-side or order a vinyl copy at Bandcamp , and check out their full-length album Attack! and more about the band on MySpace . As ever, huge thanks to all who tuned in to Free Music Monday! If you find something you like in this feature, please feel free to share it with your music-loving friends. You can always check out the latest edition of this feature, plus all the past editions, on the Free Music Monday tag page, so be sure to tune in each week. We’ve also included the list of past Free Music Mondays at the end of this post in case you want to check out the back catalog. Huge thanks to everyone who has submitted tracks. If you sent us something and we haven’t included it yet, stay tuned for a future Free Music Monday. Here is how to submit your music to FMM: Attention artists/labels: there are new submission guidelines for Free Music Monday. Please pick one track you’re willing to give away to Mashable readers as a free download and either a) include it as an attachment in your email to barb+FMM AT mashable DOT com (25 MB file size limit, please) or b) include a link to a location where we can download the song (if you want to use “in exchange for email” or other specific widgets to offer the track to Mashable readers that’s totally fine — just send us or point us to the embed code). Please also include any relevant information about the artist (or link to their bio) plus their Twitter account, if they have one. If you’d like to also point us to more of the submitted artist’s work online where we can stream and/or download it, please feel free — but you must complete either a or b to be considered for Free Music Monday. Due to overwhelming submission volume we are sadly unable to include each and every submission or even reply to every inquiry. If we haven’t posted your track yet, you are welcome to submit another new track at a reasonable and totally not pushy time interval. If we’ve already posted a track from your band or artist, we are unlikely to double up and post something else from you for some time — as much as we love all of you! This makes FMM more diverse and inclusive of new music. Thanks! Free Music Monday Back Catalogue – 10 Completely Free Downloads (April 12, 2010) – 10 Entirely Free Downloads (April 5, 2010) – 10 Free downloads and More (April 26, 2010) – 10 Free Downloads Just for You (March 22, 2010) – 10 Free Tracks (March 8, 2010) – 10 Free Tracks to Download (May 10, 2010) – 10 Totally Free Downloads (March 29, 2010) – Alternative Rock Edition – Covers, Remixes, and Mashups Edition – Free Music Monday: Download 10 Free Tracks (May 3, 2010) – Electronica Edition – Free Downloads for Your Collection (Feb. 8, 2010) – Free Downloads for Your Ears (Feb. 1, 2010) – Fresh and Free Downloads (Jan. 25, 2010) – Get 10 Free Downloads Right Here! (March 1, 2010) – Get Your 10 Free Downloads (May 17, 2010) – Get Your 10 Free Downloads (April 19, 2010) – Hip-hop Edition – Labor Day Edition – Live Edition – Rock and Pop Edition – Singer-Songwriter Edition – This Week’s Free Downloads (Feb. 15, 2010) – Video Edition – Your Submissions Edition – Your Submissions, All Downloads Edition For more entertainment coverage, follow Mashable Entertainment on Twitter or become a fan on Facebook Tags: downloads , free music monday , mp3s , music
While we love the videos that make us laugh out loud , we also love the clips on YouTube that amaze us, and make us want to share them with friends, family, neighbors and heck, even strangers. We’ve taken a light-hearted look at some amazing human feats and abilities that can be viewed right now via YouTube. It’s mixed bag of musical skill, athletic acumen, artistic aptitude, and plain old geekiness, but all the clips have one thing in common — they feature some very talented people. Browse below to see what we’ve selected, and remember kids: Don’t try any of these at home — except maybe the Rubik’s Cube one. Yeah, and the clapping probably won’t hurt. And circle-drawing isn’t too hazardous… Oh, you know what we mean! 1. Fastest Violin Player We wouldn’t be surprised if this guy had sold his very soul to the devil, his fiddling skills are so amazing. Hit play now for the fastest rendition of “Flight of the Bumblebee” you’re ever likely to hear without first pressing “fast forward.” 2. Inspired Bicycles — Danny MacAskill Mr. MacAskill is a BMX god, and his stunt bike abilities need to be seen to be believed. We love how this video draws you in with some failed stunts at first, only to leave your jaw on the floor towards the end. 3. Junior Breakdance You may think you’ve seen some tidy breakdancing moves in the past, but until you’ve seen “Junior’s” attempts, you quite simply ain’t seen nothing yet. 4. Rubik’s Cube Official World Record In 2008, Erik Akkersdijk broke a world record by solving the Rubik’s Cube puzzle in a tad over seven seconds. This clip captures the notable feat. Well, the first 20 or so seconds do — the rest is a bit of blur, which can perhaps be explained by the cameraman’s astonishment. 5. Nathan’s Hot Dog Eating Contest 2009 On July 4, 2009, Joey Chestnut ate 68 hot dogs and buns in ten minutes, beating his previous record by nine seconds. If that’s not an incredible feat, we don’t know what is. 6. Spiderman Climbs Skyscraper Frenchman Alain Robert (“the human spider”) has scaled over 80 giant structures around the world. Here he takes just 20 minutes to make it to the top of a 150-meter building in Abu Dhabi — not one to watch if you’re scared of heights. 7. Kent “Toast” French, The World’s Fastest Clapper It’s best not to question why you’d want to be the world’s fastest clapper. Just hit play on the video and be amazed at what 14 claps per second looks like on film. 8. Amazing Human Beatbox 28 million views later and it’s still hard to believe that “Scratch” is making all these sounds vocally. It’s safe to say that this vid is a masterclass in human beatboxing and scratching. 9. World Freehand Circle Drawing Champion We bet Alexander Overwijk’s pupils try to get him to perform his circle-drawing skills every lesson to avoid work, but we only need this one recording to enjoy it again and again on YouTube. 10. David Belle Father of parkour (the French discipline of overcoming any physical obstacle in your path), David Belle makes old Spidey above look like a slowpoke. This mini highlight reel video showcases his brand of free running that’s made him such a hot commodity as a Hollywood stuntman. BONUS: Amazing Feat by Pi Day Celebrant What do you get when you combine Pi, a hula hoop, and a Rubik’s Cube? Awesome, that’s what. For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook More YouTube resources from Mashable: – Top 10 LEGO Movie Tributes on YouTube – 10 Best LEGO Music Videos on YouTube – Top 10 Funny Cat Videos on YouTube – Top 10 Wedding Dance Videos on YouTube – Top 10 Recut Movie Trailers on YouTube [VIDEOS] Tags: funny videos , List , Lists , videos , viral videos , youtube
You’ve already forked out plenty for your iPhone or iPod touch, so why tax your wallet further by buying an expensive stand? Whether you want to save money, keep your personal drain on the planet’s resources to a minimum, or are looking for a quick-fix solution at your desk, we’ve found five fantastic iPhone stand designs that require no more than everyday objects — and some MacGyver-style skills . Have a look-see below at our homemade docks, then have a go at making your own and let us know the results in the comments box below! 1. The Paper Clip Stand What you’ll need: Overview: This solution utilizes a large paper clip, cunningly straightened and then twisted to make an impromptu stand for your iDevice. Depending on how strong you are, you might need pliers to help manipulate the clip, but the principle is pretty darn simple — and pretty darn effective. Mods include wrapping a rubber band around the “legs” to aid stability. In the immortal words of MacGyver himself: “A paperclip can be a wondrous thing. More times than I can remember, one of these has gotten me out of a tight spot.” MacGyver Rating: 5/5 2. The Cassette Case Stand What you’ll need: Overview: We love that this takes (almost) obsolete tech and upcycles it into a useful object. You can use either a cassette case from an old camcorder tape, or an old audio tape (which, if you’re of a certain age, you’ve almost certainly got lying around at home). Put the tape and the cardboard sleeve to one side, open the case, flip it around, and — presto! — a minimalist desk stand. To make it a super-stable solution in landscape, you might want to use a file to make a nice neat groove for the iPhone to better sit in. This really works for us as an easy way to keep our iPhone out of calamity’s way on a desk surface. MacGyver Rating: 4/5 3. The Pencil Stand What you’ll need: Overview: This easel-esque stand can be created from five pencils and several rubber bands. It will require some dexterity to get the pencils in the right place, as you use the bands to hold it all together, and then a little more to get it to stand up straight. However, it is a strikingly simple design once made, and can be collapsed down to nothing again, should the occasion require. Although this requires the most stuff to actually make, the Boy Scout-style binding process keeps it firmly in MacGyver territory. MacGyver Rating: 4/5 4. The Sticky Tape Stand What you’ll need: Overview: Perfect for those “I just want to catch ten minutes of [insert favorite show] while I eat lunch at my desk” moments, this devilishly simple solution requires only a roll of sticky tape to work. Simply stick a bit of tape to the back of your iPhone or iPod touch — and voila! — your iBuddy is propped up at a nice angle while you consume both your lunch and choice of video-based media. It’s not quite duct tape, but damn! MacGyver Rating: 5/5 5. The Paper Stand What you’ll need: Overview: The instructions call for the use of at least a 270 gsm paper or card stock, so assuming you have that, simply print out the template (available for both A4 and U.S. letter size paper), cut, fold, and faster than you can say “origami,” you’ve got yourself a new dock. And this one really is a dock (rather than just stand), as it includes space for the iPhone’s cord underneath. We would suggest that anyone not old enough to have a Facebook account should find a responsible adult to take care of the craft knife elements. MacGyver Rating: 3/5 For more mobile coverage, follow Mashable Mobile on Twitter or become a fan on Facebook More iPhone resources from Mashable: – Top 10 Free iPhone Word Games – 10 Free iPhone Apps To Learn A New Skill In 10 Minutes – Top 10 iPhone Apps for TV Fanatics – HOW TO: Give Your iPhone a Spring Clean – 10 Great iPhone Apps for Growing a Garden Tags: apple , docks , gadgets , how to , iphone , iPod Touch , stands
Jessica Miller has written for Jewcy.com , The Jew and the Carrot , and is an avid digital music explorer. She holds a B.A. in religion from Barnard College, and blogs regularly on her own site, The Boomerang Blog . Most music enthusiasts will agree that there is a big difference between hearing a band on a CD and seeing them perform live. While it might have been the recording that got you to the show, it’s often the live concert experience that transforms an artist you like into your favorite band. But since many of us don’t always have the time or ticket funds to see as many concerts as we’d like, here are seven sites that will bring all the intimacy of a live show to your desktop. Their combination of rare live recordings, unusual video locations, and behind-the-scenes snapshots are sure to please any music fan. So get ready to fall in love with your favorite bands all over again, and to discover some new ones along the way. 1. La Blogotheque If you’re in the market for charming, offbeat music videos, La Blogotheque is a must-see nexus of musicianship and cinematography. The French website produces weekly podcasts of unconventional music videos called “Take Away Shows.” These to-go cups of music video goodness feature well-known artists playing in unusual surroundings. For instance, Take Away Show director, Vincent Moon, put the band Arcade Fire, instruments and all, into a freight elevator, and had them play their single, “Neon Bible” — no small feat, considering there are about nine people in the group. Other Take Away Show highlights include unsuspecting café goers chanting “Blake’s got a new face!” along with Vampire Weekend, Jason Mraz jamming with an elderly Bulgarian street busker, and Andrew Bird acting as the veritable pied piper of Montmartre. 2. The Black Cab Sessions The Black Cab Sessions takes all the fun and eccentricity of La Blogotheque and puts it on wheels. Similar to the Take Away Shows’ “In a Van Sessions” series, this website transforms the taxicab into a moving recording studio for our audiovisual pleasure. While Jens Lekman’s kalimba rendition of his song “Black Cab” is certainly the most pertinent video on the site, there are loads of musical goodies here, with performances from the likes of Jamie Lidell, Death Cab for Cutie, Badly Drawn Boy, and many more. 3. Daytrotter Daytrotter is a delicious little website run out of a recording studio in Illinois. It aims to capture unreleased songs, alternate versions of tracks, and the little spontaneous moments that occur in the recording process. Thanks to the many working artists who pass through the studio while on tour, Daytrotter has racked up a truly impressive vault of live audio recordings (all available for free download, by the way) with artists ranging from The Swell Season, to Raphael Saadiq, to Grizzly Bear, to Carly Simon — and the list grows longer almost by the day. Each unique post is supplemented with gorgeous written descriptions, and colorful, hand-drawn artist portraits that make you feel like you’re witnessing something precious. Daytrotter is definitely a great site to get lost in. 4. NPR’s All Songs Considered Tiny Desk Concerts With all those musicians traipsing through the NPR offices, you have to imagine what it would be like to be a fly on a wall there. Luckily, All Songs Considered Host/Creator Bob Boilen is now making it possible with his “Tiny Desk Concerts.” These “concerts” are literally songs performed at, on, behind, and in front of Boilen’s tiny office desk. Although the settings are not romantic in the traditional sense, many special moments have been created there by the likes of Moby, Rodrigo y Gabriela, Thao Nguyen, and Jakob Dylan. 5. They Shoot Music – Don’t They Another Blogotheque-inspired website, They Shoot Music – Don’t They is a video blog powered by Viennese cinematographers and music enthusiasts who aim to turn their favorite urban locations into great performance stages. In this way, TSMDT is able to not only create beautiful musical moments, but also bring attention to sites of cultural importance within their city. For instance, the brains behind TSMDT try to bring attention to the Viennese region of Erdberg (one of the oldest settlements in Vienna, but now an underappreciated industrial center) by letting I’m From Barcelona frontman Emanual Lundgren roam about it on film . What ensues is the cutest musician-canine interaction you have ever seen. 6. Live From Daryl’s House Most of us know Daryl Hall as half of the 70s and 80s pop duo Hall & Oates. But what you might not know is that Daryl Hall is also the brains behind a web show sensation called Live From Daryl’s House. Hall first got the idea to post videos online of himself jamming at home with his friends three years ago. Of course, when you’re Daryl Hall, your friends include Toots and the Maytals, Smokey Robinson, KT Tunstall, and The Bacon Brothers. My personal favorite installment is the set he did with Chromeo that ended up going viral. It helps if you’re already a Hall & Oates fan, but it’s not required to enjoy this site. 7. From the Basement From the Basement is the work of producer and Radiohead collaborator Nigel Godrich. This site started as just a mere collection of audience-free music performances, but was soon picked up by television networks both in the U.S. and Great Britain. The original website can still stand alone on the moments and music it helped to foster, by recording artists such as Gnarls Barkley, Beck, Damien Rice, and The Dead Weather. For more technology coverage, follow Mashable Tech on Twitter or become a fan on Facebook More music resources from Mashable: – 5 Great Ways to Find Music That Suits Your Mood – 5 Free Ways to Identify that Song Stuck in Your Head – HOW TO: Create Free Music Playlists Online – HOW TO: Turn Your Android Phone Into a Killer MP3 Player – 10 Amazing Musical Instrument iPhone Apps Image courtesy of iStockphoto , damircudic Reviews: Facebook , Twitter , iStockphoto Tags: List , Lists , music , music video , music videos , musicians , web video
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. A few weeks ago, we discussed some digital tools to help reduce paper use within the office. But there are still more services and apps that focus on reducing your paper consumption (and subsequently your costs) when it comes to external systems, like postal mail, invoicing, and in-person networking. To continue in this eco- and budget-friendly vein, read on for five more paper saving services. 1. ShoeBoxed When it comes to running a small business, it’s hard to avoid that ever-growing pile of miscellaneous paper. Not only does it quickly become office clutter, but it’s a good way to lose track of important items. One solution is the digitization service ShoeBoxed. If you’ve collected 25 expensable receipts on your last visit to the West Coast office, stuffing them into a pre-paid envelope would likely be more efficient than manually entering the data into a spreadsheet. ShoeBoxed will scan the papers and index them in your account. From there, you can generate highly detailed, sortable reports, and integrate them into your existing database systems, including Excel, Quicken, Outlook, Gmail , Freshbooks (see below), and many others. Essentially, the service can turn a pile of disorganized paper into an expense report or contact database without you ever touching a keyboard. Pricing starts at $9.95 per month for up to 50 item scans, which could be a good fit for a small operation or freelancer looking to save time on bookkeeping. More comprehensive plans are available for businesses with more to keep track of. 2. CloudContacts It’s time to turn that business card collection or Rolodex into a searchable database. While ShoeBoxed is focused mainly on digitizing receipts, CloudContacts is all about your business network. Send them your pile of 2 x 3 inch card stock, and get back standardized data that you can import into nearly any contact, e-mail, or CRM system, including Outlook, Gmail, SalesForce and 37Signals’ Highrise. Another nice feature is the one-click connection to social media. When a business card cites a social profile, a link will be incorporated in your data, allowing you to easily connect on LinkedIn , Facebook , or Twitter . And for those businesses located in New York City, in-person pickup is available. 3. Freshbooks Generating paper invoices can be extremely inefficient. Freshbooks not only takes the paper out of your billing system, but can give it a complete organizational overhaul. The web-based software can be accessed from any computer with your account login and password, eliminating the need for proprietary installations. Once logged in, you’ll have access to a complete online overview of your billing system, which you can use to track expenses, generate reports, and most importantly, invoice your clients. Invoices are sent via e-mail with secure links where customers can review their bill and related information (e.g. estimates, quotes, etc.). Clients can even make direct payments from their invoice page via a number of intermediate services including PayPal, Verisign, and Authorize.net. If your clients prefer PDF invoices, you can always utilize a PDF printer driver . Billing can be automated within Freshbooks (eliminating the need to follow-up manually with “Past Due” reminders), can be done in any currency, and there’s even an iPhone app for tracking on the go. The service is $39.95 per month, plus $10 for each additional user, for unlimited client entries and invoices. 4. Earth Class Mail Businesses receive tons of paper mail. Much of it is junk; some of it is vital to operations. All of it is cumbersome and unsearchable. Earth Class Mail seeks to remedy this with their snail mail digitization services. Sign up, and you’ll be assigned a special code (like a suite number) to add to your business’s existing street address. For example: My Business 123 Broadway, #4567 New York, NY 10011 Then, securely re-route all the mail coming to this address via the U.S. Postal Service. Incoming paper will be scanned and stored in your Earth Class Mail account, and you’ll be notified by e-mail of new arrivals. Now your paper mail is searchable, easily archived, and won’t be piling up on your desk any time soon. Digital storage of your mail is unlimited, and the paper will be kept for 30 days before it’s securely shredded and recycled. Because your new digital “suite number” is tied to the re-routing designation with the USPS, you can control what type of mail goes to ECM (lower priority items, junk mail, etc.), and what still comes to your door. If you’re aiming to go fully digital, additional features like integrated check cashing through your bank account, and package forwarding are also available, meaning that once the system is set up and in full swing, you may never need to touch a piece of paper mail again. Currently, the service is only available in 19 U.S. cities , and it seems there’s a lot to keep track of when setting up an account, especially if you plan to split your mail between two destinations. But if you’re committed to a green solution, or focused on de-cluttering your office, Earth Class Mail might be a good option. Pricing starts at $19.95 per month for scans of 100 mail items. 5. Zumbox Zumbox is another paperless mail solution with a different approach. They’ve created a digital mailbox for every physical address in the U.S. Companies and other organizations that send paper materials to physical addresses can opt-in to Zumbox and send them digitally instead. Recipients (at either personal or business addresses) can enable their Zumbox account by inputting their street address. Zumbox sends a piece of physical mail with a pin number that enables users to activate their addresses. Essentially, the service lets businesses and individuals send digital communications to physical locations, without the need for e-mail addresses. It may be hard to see the immediate practicality of Zumbox, as both the recipients and the senders would have to opt-in to accounts, and getting all of the people you do business with to do so is unlikely. However, because the service is built on the massive existing infrastructure of the U.S. Postal Service, the potential here is enormous, and certainly worth exploring, even from a marketing angle. For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook More business resources from Mashable: – 5 Simple Tools for a Paperless Office – HOW TO: Market Your Small Business With No Budget – Growing Your Business: 5 Tips From the Founder of Foursquare – 5 Essential Apps for Your Business’s Facebook Fan Page – Why Co-Working Makes Sense for Small Businesses Image courtesy of iStockphoto , wragg Tags: business , List , Lists , small business , web apps
Maria Ogneva is the Director of Social Media at Attensity , a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360 , or find her musings on her personal blog and her company’s blog . If you have been tracking conversations around social media for business, you have undoubtedly come across people talking about Social CRM. If you are anything like me, the first time you heard it, you probably rolled your eyes and said, “Ugh, another social media buzzword!” And while I do take issue with the jargon itself (and will discuss that later), Social CRM is a central concept that businesses need to understand deeply and integrate fully, in order to serve the social customer . Who Is the Social Customer? The social customer consumes information in a different way , and learns about breaking news through Twitter and Facebook , favoring what her network has curated and surfaced as important information. The social customer learns about new products and brands through social channels and trusts her social network to provide honest feedback about it, as opposed to a brand’s one-way advertising message. The social customer is savvy , doesn’t respond well to unsolicited SPAM in her social networks or overly promotional tweets, but is open to relevant information that meets her needs at that particular moment. The social customer expects brands to be present and active in the same social venues where she hangs out , listening to her feedback, whether it’s negative or positive. The social customer expects you to listen and engage with her , not only when it coincides with an e-mail blast or new feature release, but rather when she needs you . And you better respond fast, in real-time, or she will either move on to a competitor, or tell her friends about her bad experiences. Because the social customer can talk to a brand through many channels at the same time, she expects everyone she talks to from your company to have the same background on her issue . For example, if I complain about an airline on Twitter, I want the representative who engages me there to know my itinerary and the full history of our interaction through various channels. Bottom line: The social customer owns the relationship, and you need to earn her trust. What is Social CRM? Paul Greenberg , and author and leading authority on SCRM, stated that Social CRM is “…designed to engage the customer in a collaborative conversation in order to provide a mutually beneficial value in a trusted and transparent business environment. It’s the company response to the customer’s owning of the relationship.” Another great definition was put forward by Michael Fauschette : “Social CRM is the tools and processes that encourage better, more effective customer interaction and leverage the collective intelligence of the broader customer community with the intended result of increasing intimacy between an organization and its prospects and customers. The goal is to make the relationship with the customer more intimate and tied to the company by building a public ecosystem to better understand what they want and how they interact with the various company touchpoints like sales, customer service etc…” At the end of the day, it doesn’t really matter what you call Social CRM or how you define it, as long as you understand it and know how to apply it to your organization. It’s all about the execution. At Attensity, for example, we developed the “LARA” framework, which addresses the end-to-end process of Social CRM: Listen to customer conversations Analyze those conversations Relate this information to existing information within your enterprise Act on those customer conversations Jacob Morgan of Chess Media has developed this pretty comprehensive diagram that I like to refer to: As mentioned above, I don’t necessarily agree that Social CRM is the best name for this kind of process because CRM has typically enabled one-way conversations with customers, with a disproportionate focus on technology. The name CRM stands for “customer relationship management,” which is a misnomer because the company no longer controls or manages the relationship –- the customer does. In one of my favorite quotes about Social CRM, Mitch Lieberman states that “Social CRM is about bringing “me” [the social customer] into the ecosystem… It is not about the technology, it is about the people, process and cultural shifts necessary to support and grow a business.” This is a very important notion to understand in order to avoid coming down with a case of “analysis paralysis.” We all have a tendency to over complicate things, and while SCRM is a big concept that takes a lot of savvy and planning to get right, it’s really very simple at its core. Companies that successfully execute on the Social CRM process share the following characteristics: — Social engagement must be enterprise-wide . To achieve this goal, you need to “socialize” the organization. The larger and more entrenched your organization is in traditional ways of handling customer interactions (inbound or outbound), the more difficult this task will be. How do you socialize the organization? Through proper training, alignment of objectives (the quintessential question of “what’s in it for me?”), and providing leadership and mentoring. Marketers within your organization need to understand that a brand is no longer what you tell your customers it is –- it is now what they say it is. Make sure the salespeople know how to use Twitter to build relationships without spamming their networks. Empower customer service to help, and product teams to gather and act on feedback. Overall, the toughest task of “socialization” is conveying the notion that the more the brand lets go of its desire to control the message, the more they will be able to shape it collaboratively with its customers . This is where a social media director/manager becomes a crucial hire, because she will provide direction for the entire organization. — To truly provide a “mutually beneficial value in a trusted and transparent business environment,” per Paul Greenberg, the organization must be irrevocably oriented towards transparency and customer service . Why are companies like Zappos so successful, while others’ attempts at helping on Twitter resemble a “me too” strategy? Because transparency, taking risks, and providing a “no-matter-what-it-takes” kind of service are part of their corporate DNA. If you don’t have the guts to truly commit to transparency and service, and if you don’t empower your people to act on behalf of the company (which will inevitably lead to some unintentional mistakes), you won’t get very far. You must embrace experimentation, take smart risks, and “fail fast.” — I can’t stress enough the importance of putting the right processes in place to truly listen and engage . Because the sheer volume of social media conversations is staggering, you need a plan to triage, prioritize and activate the right people in the organization to engage properly. After you socialize the organization, take the time to figure out who the right internal resources are in at least these areas of the organization: Customer service, PR, marketing, sales, and product feedback. Develop a process by which a social media message gets routed to one of the above groups and activate the right resources for an immediate response. There must also be a robust crowdsourcing component, which will empower customers to provide direct product feedback, and the organization to ensure that the feedback is heard and acted upon ( UserVoice is a terrific platform for this). The social customer may go to Twitter with a question, a user forum with a customer service query, Facebook with a compliment, or Yelp with a complaint. The processes you establish will largely determine your ability to respond quickly and with the relevant information, while uniting all of these interactions under one customer record. At the end of the day, you must ask yourself if the steps above help you enrich the two-way relationship between the social customer and your social business. Use the Right Tools Even though Social CRM is mostly about people and processes, you do need the right tools to help you achieve the following: A 360 degree view of the customer must include not only the relevant interactions between your company and the customer across the networks where they originated, but also internal data from your own CRM system. This data must be rich and actionable, and the system must also retain all these interactions as part of the customer record. This is a win for the customer because she gets a personalized experience and never has to tell her story to three different reps, and a win for the company which now becomes more efficient. The ability for everyone to engage and be in alignment: Social media is not a silo, and no one department owns it . There must be a process in place by which each message gets automatically routed to the right person, classifying it by type (question, complaint or compliment), content (what it actually said), sentiment , action needed, and influence. This helps automate the triage process, which until now has been mostly manual. Sophisticated workflow tools will ensure that information created by the 360 degree view of the customer is accessible to everyone in the organization in the same way, creating a context for each interaction and enabling the rich, intimate relationship with the social customer. Each person involved with the customer record receives a set of prioritized tasks and reminders. The ability to engage right from the app creates a virtual paper trail of the conversation. Are you ready for enterprise-wide engagement? Can your organization support Social CRM? What are some of the steps you have taken to build a rich relationship with your social customer? For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook More business resources from Mashable: – How Companies Can Use Sentiment Analysis to Improve Their Business – How Venture Capitalists are Using Social Media for Real Results – Why Co-Working Makes Sense for Small Businesses – HOW TO: Get the Most Out of Offline Networking Events – 5 Ways Small Businesses Can Leverage LinkedIn’s New Features Image courtesy of iStockphoto , iqoncept Reviews: Facebook , Twitter , Yelp , iStockphoto Tags: business , customer service , enterprise , facebook , List , Lists , small business , social media , social media marketing , SocialCRM , twitter
Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. A couple of months ago, we talked about ways to engage your fan base on Facebook . Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook . In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again. Here are some tips for creating a powerful presence on Facebook that will engage a business audience. 1. Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. You’re likely running educational webinars or speaking at industry conferences. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. This means that you probably already have a large number of resources to share. Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry? A good example of this approach is 360i , an award-winning digital marketing agency. Tapping the deep expertise of its team, 360i keeps its Facebook Page updated with industry insights on topics that matter to the brand marketing audience, such as how businesses are taking advantage of Google Places or new trends with Foursquare . The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs. They post a weekly summary of all the important industry news, and provide readers with astute commentary that puts the news into context. In short, they’ve positioned themselves as experts in digital marketing and become a valuable resource for their target audience on Facebook. 2. Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them. Now, you can use Facebook to engage directly with your customers and make them part of your marketing efforts. For example, you can ask customers to share their successes on your wall and get feedback on new product features. You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product. BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. For example, when the company wanted to promote the success of its recently launched Facebook shopping application, they simply posted a query on their page asking which customers had seen a boost in sales from the application and who would be willing to talk to the media. Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. 3. Expand Beyond Your Wall There are now a host of different applications for Facebook that let you do more than post on your wall. If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference. 4. Lighten Up While many of us use Facebook in our day-to-day business, the vast majority are usually there to have fun and engage with friends. So no matter how serious your product is, inject some humor and levity into your page. For example, if you’re selling enterprise security software, why not do a poll where people rate the most evil tech baddies in films like Hackers and The Terminator ? If you’re a marketing agency, you could do a “Which Mad Men Character Are You?” quiz that assigns users an identity based on their answers, which can then be shared with their friends. Just keep it relevant to your industry and safe-for-work. And even if your website needs to stay “all business,” Facebook is where you can give a face and personality to the company. You could do an “employee of the month” feature on the page where you profile someone who’s making a big difference at the company or who achieved a significant milestone. Include photos or even a short video. You can highlight what the company or employees are doing in the community or in support of a particular cause, which has the added benefit of putting the weight of your fan base behind these efforts. You can also consider posting behind-the-scenes photos of engineers hard at work on the next product release, or a smiling customer service rep on the phone with a client. All of these ideas will help your fans make a stronger and more personal connection with your company. These are just a few examples of how companies can use Facebook to engage with B2B customers, and I’m sure there are many more out there. If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you! For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook More business resources from Mashable: – 10 Essential Social Media Tools for B2B Marketers – 13 Essential Social Media Lessons for B2B Marketers from the Masters – How Venture Capitalists are Using Social Media for Real Results – Why Co-Working Makes Sense for Small Businesses – What Facebook’s Open Graph Means for Your Business Tags: b2b , business , facebook , List , Lists , MARKETING , small business , social media marketing
This series is supported by Bantam Live , a web-based collaboration workspace with “Social CRM” for small business teams. For more information visit BantamLive.com . From a marketing standpoint, it’s a great time to own or start a business. The social web makes it more cost-effective than ever to get the word out about your products and services, no matter what industry you’re in. Most social media accounts are free to set up, and many targeted online ad platforms are inexpensive. The most it will cost you to get your marketing campaign rolling, at least in the beginning, is time. In fact, the toughest challenge facing small business marketers these days is not cost, but finding a strategy to get your message heard over the din of a noisy Internet. For advice on this, we checked in with a few experienced social media marketers. Here’s what they had to offer. Become an Expert Advertising is not always the best way to market on social networks. People crave valuable content, and it can be as niche as the very products you’re selling. By blogging, tweeting, sharing, and updating about things relevant to your industry, you can build credibility in your field. “Whether you’re selling specialty cookies or enterprise software, you probably have significant expertise that you can share with potential customers,” said Leyl Master Black a Managing Director at Sparkpr . “You can write how-to articles, create educational videos about your products in action, or post pictures and tweet out commentary from an industry trade show. Every piece of content you post online — whether it’s on your blog, your Facebook Page, or on third-party sites — has the potential to boost your brand and drive search results and traffic at very little or no cost.” Black notes that YouTube is an often overlooked platform for building low cost, high impact content. A small investment in a consumer-level camera and editing software, and a bit of time learning the basics of video production can pay out big in the long term. “E-commerce vendor BigCommerce , for example, is generating tens of thousands of views for its online marketing video series for small business on YouTube,” said Black. Cultivate Super Users The social web has changed both the medium and the message for marketers, and we’ve discussed extensively how the users are now in control of your brand’s image. This can be a very positive thing if you understand the social media ecosystem and leverage it to your advantage. The key is targeting and cultivating super users — customers who are already fans of your brand, and share their positivity about it on the web. “If I know there’s a Twitter user who loves purses and talks about them a lot (which I can find using Twitter Search ), and I sell purses, I reach out to her and offer her 20% off to come in or check out my catalog online, just because I know she digs purses,” said Jason Falls , a social media strategist and consultant whose blog discusses the online marketing industry. “If she blogs about purses, maybe I send her a new model with a note that says, ‘Thanks for telling people about purses. We dig you.’ I’m betting she’d talk about me, and I didn’t have to break the bank to get the conversational love.” When an endorsement comes from someone outside of your company, like a trusted blogger or social sharer, it has greater value and reach than anything you could send through official channels. You can’t control what the social web says about your brand directly, but by identifying and wooing brand ambassadors, you can certainly have an influence — the kind that no paid advertisement can match. Ensure People Can Find You on the Web This point may seem obvious, but it’s a common misstep, especially for new businesses. If and when people hear about your brand, they will go straight to their favorite services — Google , Yelp , and other listing sites — to find out more about you. Take the time to ensure that your entry there is accurate, and that there are direct links to your website and phone number. But there’s more you can do to get your brand out there for free. “Look beyond Yelp for free business listings,” said Black. “ MerchantCircle , Google Local Business Center , Angie’s List , Yahoo! Local , YellowPages.com , SearchLocal , and SuperPages are some of the online directory services that allow businesses to create a free listing. Make sure that you’re on these sites, and if the site already lists your business, you should ‘claim’ it by adding more details to the listing, such as your company website URL, a map, phone numbers, or business hours.” Black also noted that many of the directory sites allow customers to leave feedback and reviews. “Encourage your customers to post reviews of your products or services, or provide incentives for them to do this. For example, one merchant applies an additional 10% discount to their coupons on MerchantCircle if the consumer leaves a review on the site. This encourages repeat business as well as reviews.” Offer Ad-Funded Payment Options If you have a steady flow of customers, and you’re looking to boost the size of your transactions and increase customer loyalty, one low- (or no-) cost strategy is to implement transactional advertising. “Popularized by TrialPay , this ad-funded approach to payments works to turn browsers into buyers,” said Black. “Consumers are able to get your product for free in return for buying something from a brand advertiser such as Gap or Netflix. The advertiser then pays you once the sale is completed.” For companies selling relatively low-cost or web-accessible products, a highly targeted “reverse advertising” strategy like this could be a smart move. “For example, IntroWizard used TrialPay to convert ‘intermediary’ customers who had tried their free Flash web design software but hadn’t made a purchase yet — boosting their profits by 15% at no additional cost,” said Black. Your Thoughts? Have you found any web or social media marketing solutions that are easy on your budget and big on return? Be sure to share in the comments. Series supported by Bantam Live Bantam Live is a web-based collaboration workspace for small business teams that combines “Social CRM” with project/task management and microblogging communication – all centered within a real-time activity stream. Business teams can share an address book and track contacts and conversations, track prospects and sales pipelines, and organize projects and tasks to get work done. With integrations to social networks, team members can search for keywords and reply to and import new contacts and their real-time profiles into Bantam Live . For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook Images courtesy of iStockphoto , cmcderm1 , GustavoGoncalves Tags: business , facebook , how to , List , Lists , MARKETING , small business , small business tips series , social media marketing , twitter
