Public Distrusts Social Networks
There’s widespread concern about privacy on these seemingly ubiquitous networks, according to the Vision Critical survey.
In Washington, Battle Lines Are Drawn
There’s a tug-of-war developing in Washington over which government body has the authority to change the nation’s communications rules.
Products Primed on Social Media Launch Pad
In tech, it’s common for an incomplete version to be rolled out months — sometimes years — before the official release. The idea behind going beta is that consumer feedback can improve a product and avoid potential missteps. But in the past two years or so, various marketers outside the segment, including Ford, P&G, PepsiCo and Kellogg, have adopted the practice by, in effect, releasing beta versions of their products or at least their marketing campaigns in an effort to solicit customer feedback and build buzz.
Diamond Foods Reviews After Split With Goodby
Diamond Foods is reviewing creative duties on its line of snack products amid a split with Goodby, Silverstein & Partners.
Pa. Tourism Checks In on Foursquare
Pennsylvania hopes hot location social network Foursquare can help it reach young road trippers this summer.
Forbes Makes Big Move Into Social Space
The company buys Web-based news outfit True/Slant and puts its leader, Lewis Dvorkin, in charge of all Forbes editorial.
Small Biz Could Play Big Role in Recovery
Small-business owners see themselves as the vanguard of the economic recovery.
Jen Neal Heads to BBDO
Former PHD managing partner Jen Neal is heading to BBDO to replace Mark Goldstein as chief marketing officer for North America.
Former Ties Drive Change at Chevy
GM’s abrupt dropping of Publicis highlights the importance of CMO-agency relationships. GM vp, marketing Joel Ewanick
Ford: Moving On
The automaker’s one of the hottest brands on the road. So how does it plan on staying there?
